MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017 Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
Miranda Marquit — September 28, 2017 — September 28, 2017 geralt / Pixabay We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner. While it helps to … Continue reading Why You Need to Develop Emotional Intelligence to Be Successful
Shawn Overcast — June 30, 2017 Follow @sovercast — June 30, 2017 Not long ago, promotions went to employees with the most technical expertise. Companies bent over backward to gain specialized industry knowledge, so it made sense to promote based on its merit. But the times, as they say, are a-changin’. At a certain point … Continue reading 3 Benefits of Emotional Intelligence for Today’s Business Leaders
Steven Stein — June 29, 2017 — June 29, 2017 qimono / Pixabay Many of the hierarchal and authoritarian styles of leadership have become obsolete, and we’ve experienced significant strides in replacing them with our advanced experiential knowledge. Rewards-punishment “transactional” management styles have proven unproductive. New studies have encouraged us to embrace “transformative styles” in … Continue reading 4 Emotional Intelligence Skills to Transform Your Leadership Style
Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
Richard Howe — May 12, 2017 — May 12, 2017 Appealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making … Continue reading Emotional Web Design
Jessica Collins — May 3, 2017 — May 3, 2017 There’s little controversy over the value of emotional intelligence (EI). Yet most efforts still focus on arguing its importance without much, if any, organizational scaffolding in place to support its pursuit. This article gets right to what you can do, right now. These are everyday … Continue reading 30 Emotional Intelligence Training Opportunities Hidden in Your Workday
Samantha Martin — April 5, 2017 Follow @Socially_Sam— April 5, 2017 For some odd reason, some people believe that starting your own business is the path to every lasting happiness and untold riches. I have absolutely no idea why anyone would think that let alone believe it to be true. Starting a new business, and … Continue reading The Emotional Rollercoaster Of Starting Your Own Business
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era
Emotional Vs. Lighthearted: The Lure Of Advertisements by Laurie Sullivan @lauriesullivan, February 16, 2017 Despite the abundance of data, marketers still struggle with identifying similar types of interests that consumers with emotional and lighthearted preferences have. To guide advertising media buys from television to search, Experian Marketing Services analysts looked at about 10 of the … Continue reading Emotional Vs. Lighthearted: The Lure Of Advertisements
