Andrei Constantin — January 4, 2017 — January 4, 2017 Seth Godin said in an interview a couple of years ago that everyone should start a blog. The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”. Fast forward a couple of years down the … Continue reading How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Ken Sterling March 28, 2016 Follow @ken_sterlingMarch 28, 2016 Everyone, from the best keynote speakers to company leaders or a customer service representative, can harness emotional intelligence (EQ) to build stronger and deeper connections between you and your audience. Let’s presume most companies have similar abilities to compete within their industry. Each has the … Continue reading 5 Ways to Boost Your Emotional Intelligence in the Workplace
by Megan Hicks January 20, 2016January 20, 2016 Social media marketing (SMM) is one of the best ways to reach your fans. Real time sharing and the ability to ride your consumers’ emotional waves provide a marketing opportunity that can’t be competed with. Facebook provides businesses and nonprofits with some of the deepest insights available. … Continue reading Using Emotional Triggers When Writing Facebook Posts
Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning. Barry Levine on January 12, 2016 at 2:25 pm Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement … Continue reading Marketers, Welcome To The World Of Emotional Analytics
by Efrat Ravid December 15, 2015 Follow @ClickTaleDecember 15, 2015 Online stores have many benefits over their offline counterparts: they are open 24/7, there is never a parking issue, and their overhead is significantly less than brick-and-mortar stores. But physical stores have had one major advantage over online: the emotional sale. How consumers feel while … Continue reading Emotional Sales: Lessons From The Mall
by Daniel James December 11, 2015 Follow @FurstPersonDecember 11, 2015 Emotional Intelligence is a vital component to your workforce. From maintaining a healthy company culture, to ensuring your employees are building strong relationships with your customers, this quality has become an essential trait to seek out in job candidates. But for as important as it … Continue reading Finding the 5 Emotional Intelligence Constructs (Part 1)
by Helen Edwards November 9, 2015November 9, 2015 After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing. … Continue reading The Emotional Science Behind PPC Ads
Bryan KramerOctober 26, 2015 For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing … Continue reading How Successful Companies Create Emotional Intelligence
By Joydeep Bhattacharya October 26th, 2015 The average number of business-related emails will touch to at least 140 each day in 2018. Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand voice seen and heard amongst the crowd. Forecasting is … Continue reading Personalization As Emotional Trigger In Brand Marketing
