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The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand. Optimove on August 8, 2024 The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal … Continue reading Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior
By Julia Herbst February 27, 2023 The Great Resignation seemed to peak in November 2021, when a record 4.5 million workers quit their jobs in a single month. Desperate to retain employees, companies were scrambling. They offered more flexible work. They conducted surveys about company culture. How about more employee recognition programs? Four-day workweeks? … Continue reading Is the age of the empowered employee over?
Empowered Execution Keeps Employees Happy (And Makes Work Easier) Brad Anderson / 03 Oct 2022 Today’s employees aren’t content to see work as a transactional relationship. The idea of putting in hours in exchange for a paycheck doesn’t keep them satisfied. Instead, it spreads the seeds of discontentment that lead to presenteeism, absenteeism, and … Continue reading Empowered Execution Keeps Employees Happy (And Makes Work Easier)
How marketers can empower their operations in a digital-first landscape. Corey Patterson on December 6, 2021 “For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand … Continue reading What it means to be an empowered marketer in today’s digital landscape
Manu Mathew — July 28, 2018 Follow @manumathewVIQ — July 28, 2018 Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them … Continue reading Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
Michael Heller — May 9, 2018 — May 9, 2018 geralt / Pixabay It’s official, the annual performance review is extinct. Gone are the days of single, annual meetings and interrogation-like performance management processes. Constant, continuous feedback is quickly filling the gaps and here are two reasons why: Employees (and employers) dread harsh, critical feedback. … Continue reading 40 Feedback Phrases That Help Employees Feel Empowered
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust. Brian Solis on January 2, 2018 The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s … Continue reading Empowered consumers are searching for the best and worst brands before they buy
