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Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement by Karlene Lukovitz @KLmarketdaily, September 29, 2022 Roku will enable deduplicated campaign reach and frequency measurement across tradtional TV, connected TV, desktop and mobile through Nielsen Total Ad Ratings. The companies previously announced that Roku use Total Ad Ratings to provide measurement on Roku media running through its One … Continue reading Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement
Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases by Karlene Lukovitz @KLmarketdaily, June 17, 2022 Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer. The function eliminates the need for QR codes, which have … Continue reading Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
How Secure BYOD Policies Aid Recruitment and Enable Smarter Work Dylan Border / 08 Feb 2022 The kitchen kegerators, game rooms, and premium gym equipment that once lured fresh talent are now collecting dust in a world that’s turned to hybrid work. Instead of seeking out the flashiest offices and perks, job seekers are … Continue reading How Secure BYOD Policies Aid Recruitment and Enable Smarter Work
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences. Corey Patterson on January 25, 2022 at 9:44 am “Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at … Continue reading How to enable greater personalization in a world of impersonal experiences
Mukesh Gupta April 14, 2021 Premise: One of the most important steps in driving any kind of transformation is the ability to rally around teams that are impacted by the transformation. One of the reasons many transformation efforts fail is existence of resistance for the transformation effort. It is critical to address this resistance if … Continue reading 4 Ways to Enable Connections
Laura Patterson February 18, 2021 Growth. It’s still the top mandate for every organization. Why? Perhaps work by PwC provides some insight. Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief … Continue reading Does Your Plan Enable You to Seize Growth Opportunities?
Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019 Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing
Stephanie Ockerman — January 8, 2019 Follow @thetravelchica — January 8, 2019 Now that we’ve covered the essentials of self-organization and intrinsic motivation, let’s dive into how you make decisions that enable and empower others. There is no recipe to follow. There is no map to navigate. You need a compass because your actions must … Continue reading Servant Leadership 101: Empower and Enable Others – Part 2
What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. Matt Zilli on August 7, 2018 Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. … Continue reading 5 key characteristics that enable companies to cultivate customer advocates
Stephanie Ockerman — April 5, 2018 Follow @thetravelchica— April 5, 2018 One of the most common questions I am asked in my Professional Scrum Master (PSM) courses and in coaching engagements is: How do we build trust? This is a complex topic. And there are no simple or quick processes or techniques that will guarantee … Continue reading How to Build Trust to Enable Agility
