Laura MacPherson — April 22, 2020 “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People … Continue reading Find a Shared Enemy to Galvanize Your Prospects
If you’re struggling to get your team all pulling in the same direction, you should revamp your team’s organization to be agile and react in real-time. Joe Hyland on June 7, 2019 In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. … Continue reading How to combat marketing’s greatest enemy: Time
Roy Morejon — August 21, 2018 Follow @RoyMorejon — August 21, 2018 sasint / Pixabay When most people think about enemies in business, they tend to focus on their competitors. After all, these individuals are chasing after your potential customers, trying to undercut you on price, and emulating your best practices that you’ve worked for … Continue reading I Played Nice With My Enemy and Found My Biggest Success Along the Way
By Jennifer Warren May 25th, 2018 You found the question counterintuitive…right, especially when the online gurus are heavily favoring content-first approach as their go-to strategy for website development process. The most touted payoff of content-first approach is that it fast tracks the website development process. But then, for a moment, forget the recommendations of the … Continue reading Content-First: the Enemy of Design-first?
John Nemo — December 12, 2016 Follow @JohnNemoPR— December 12, 2016 A high-level coach and consultant for large corporate and nonprofit clients shares how success is defined much differently now than it was in the past. Money, prestige and popularity are many times seen as the true marker of success in business. However, I was … Continue reading The Enemy of Your Happiness is … Success?
