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Giving workers the chance to explore different roles and challenges can drive engagement and build stronger teams. BY Alix McCabe Employee satisfaction is plummeting, and businesses are struggling to keep their talent engaged and fulfilled. Research by Gallup shows that 51% of employees are actively looking for other work. While the top reason for this trend … Continue reading Worried your employees want to quit? Here’s an easy way to increase engagement
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. Optimove on November 20, 2024 Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of … Continue reading Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. Mohit Palriwal on November 14, 2024 Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and … Continue reading How advanced customer journey analytics is shaping the future of engagement
October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity
When parents and children watch ads on CTV together, there’s an impact on engagement. Kim Davis on August 20, 2024 Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, … Continue reading Ad engagement improves when kids and parents watch together
How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us. Chris Wood on August 6, 2024 The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated … Continue reading Aflac’s approach to Gen Z engagement
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. Kim Davis on July 16, 2024 New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t … Continue reading Comic Con trivia, cat personalities and beyond: Empowering customer engagement
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP. Brian McKenna on July 3, 2024 I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very … Continue reading 4 ways to increase email engagement with your current ESP
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024 The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
