When parents and children watch ads on CTV together, there’s an impact on engagement. Kim Davis on August 20, 2024 Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, … Continue reading Ad engagement improves when kids and parents watch together
How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us. Chris Wood on August 6, 2024 The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated … Continue reading Aflac’s approach to Gen Z engagement
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. Kim Davis on July 16, 2024 New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t … Continue reading Comic Con trivia, cat personalities and beyond: Empowering customer engagement
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP. Brian McKenna on July 3, 2024 I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very … Continue reading 4 ways to increase email engagement with your current ESP
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024 The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
May 07, 2024 Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention The integration of AI in talent acquisition, paired with a steadfast focus on soft skills, presents a balanced approach to hiring and developing talent. The Fast Company Executive Board is a private, fee-based network of influential … Continue reading Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. Chris Wood on May 1, 2024 Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over … Continue reading How Iron Mountain implements conversational AI to drive engagement and revenue
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. Ali Schwanke on April 8, 2024 Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case … Continue reading 6 ways email marketing can elevate customer engagement and loyalty
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. Ryan Phelan on March 25, 2024 Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, … Continue reading 3 keys for better email engagement in Gmail
