Elena Cucu December 9, 2021 With more and more brands joining the social media scene, the competition for gaining the user’s attention also becomes fiercer than ever. And reaching a satisfying engagement level turns into a bigger and bigger challenge. Maybe especially in Facebook’s case, since it is a platform majorly populated by ads as … Continue reading 9 Tips That Work for Increasing Facebook Engagement in 2021 [Infographic]
How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement
Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization
Pam Hughes November 27, 2021 How many hashtags should you use on Instagram to maximize engagement? Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience. What to do? As with everything social media, much depends on your focus and audience. The … Continue reading How Many Instagram Hashtags Are Best For Engagement?
Rick Goodman November 18, 2021 Employee engagement is important in our new world if you want to survive and thrive in the age of “The Great Resignation” Here is the fact… Employee Engagement Starts with Your Leadership! Employee engagement doesn’t start with your employees. It starts with you, the leader. With the example you set, … Continue reading Why Employee Engagement Is Important in Our New World
Jared Atchison October 6, 2021 Are you wondering why your website visitors don’t seem to convert into subscribers and paying customers? Well, you may need to find more exciting ways to interact with your audience, and that’s where gamification comes into the picture. For instance, a Demand Gen report revealed that 93% of marketers love … Continue reading 3 Effective Ways to Use Gamification to Boost Engagement
Emily Standley September 22, 2021 It’s no secret that Facebook is the largest social media platform in the world. So much so it could be an independent country! But what isn’t so clear is how to actually use Facebook to increase your engagement. Today we are going to give you the top 10 Facebook algorithm … Continue reading 10 Proven Ways to Boost Facebook Engagement
Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?
Mary Dolan September 7, 2021 How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users … Continue reading Spinning the Globe: Email Engagement Habits Around the Globe [Infographic]
Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?
