Mary Dolan September 7, 2021 How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users … Continue reading Spinning the Globe: Email Engagement Habits Around the Globe [Infographic]
Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?
Erica Schultz August 23, 2021 Recent research from MetLife reveals more workers are stressed and burned out, which is stifling productivity: 37% report feeling stressed more than half the time while working, and 34% feel burned out. Worry, fear, isolation, competing demands, distractions, limited resources—all can take a heavy toll on our energy level. And … Continue reading Tips for Increasing Your Energy, Engagement, and Productivity
Salesforce’s “The State of Marketing” report finds widespread optimism. Kim Davis on August 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Marketers bullish on digital engagement
Christa Tuttle July 18, 2021 Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your … Continue reading 5 Fixes for Broken Digital Marketing Engagement
Juan Ortiz July 14, 2021 For OEMs, the goal of effective channel engagement is to motivate sales behaviors through rewards and incentives. However, engagement in the channel can either be reactive or proactive – and the question to ask to tell the difference is: “At which point is my program being remembered?” Reactive Engagement: A … Continue reading Are You Fostering Reactive or Proactive Channel Engagement?
Kellie Wong July 5, 2021 Employee engagement is crucial; not just for its own sake, but because it is directly connected to business outcomes. Companies with engagement levels in the top 25 percent experience nearly double the rates of success across a wide-ranging set of metrics including “financial, customer, retention, safety, quality, shrinkage and absenteeism.” … Continue reading Recognition: A Top Measurement of Employee Engagement
Mitul Makadia July 5, 2021 Introduction Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online. Want to know what’s that? These are the chatbots for businesses that have improved customer service by making service available round the clock, and 64% of online users are satisfied … Continue reading 10 Ways to Scale Customer Engagement with Facebook Chatbots in 2021
Kellie Wong June 25, 2021 As the trend towards globalization accelerates, it brings with it new HR challenges. The number of large multinational enterprises worldwide (with revenues of at least $ 200 billion) is expected to reach 13,900, with uncountable numbers of smaller organizations also building networks across borders. “The psychological and emotional reaction people … Continue reading 5 Keys to Building a Global Employee Engagement Program
Susan Tucker June 12, 2021 When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in their spam … Continue reading Resending Unopened Emails: A Hack to Increase Audience Engagement
