Tag Archives: Engages

Create a Dynamic Strategic Plan that Engages the Enterprise

Daniel Burrus — November 7, 2018 Follow @DanielBurrus — November 7, 2018 Having a strategic plan is a vital aspect of any successful organization. Unfortunately, most organizations have strategic plans that are really financial plans in disguise. Profits are only one element of a strategic plan. You need a plan that outlines what you’re going … Continue reading Create a Dynamic Strategic Plan that Engages the Enterprise →

How Dove Engages Customers with Sincere and Authentic Cause Marketing

Customer Engagement

Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing →

How to Write a Blog Post that Engages Your Audience

Blogging Tactics

by Matt Brennan Follow @MattLBrennanOctober 16, 2016 How to write a blog post may not be immediately obvious, especially if you are fairly new at it. If you’ve been in business for any amount of time, you’ve probably been told that you need to blog. It seems like a significant added task, and how do … Continue reading How to Write a Blog Post that Engages Your Audience →

10 Great Ways to Create a Website That Engages Your Customers

Website Development Guidelines

by BusinessVibes May 18, 2016 Follow @businessvibesMay 18, 2016 Your website is the cornerstone of your marketing efforts. You want it to get attention and inspire people to take action and become your customers. All too often, though, business owners make website mistakes that keep visitors from really engaging, and the result is a high … Continue reading 10 Great Ways to Create a Website That Engages Your Customers →

5 Keys to Creating B2B Content That Engages Different Verticals

B2B

By Rachel Foster, Published October 8, 2014 According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing … Continue reading 5 Keys to Creating B2B Content That Engages Different Verticals →