We’ve updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest. Kim Davis on October 4, 2024 WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how … Continue reading WordPress moves to ban WP Engine from accessing its resources
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024 AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know
AI Risky Or Not? 21st Century’s ‘Steam Engine Of The Mind’ by Laurie Sullivan , Staff Writer @lauriesullivan, (July 08, 2024) Reid Hoffman, a partner at venture capital firm Greylock Partners, refers to generative AI (GAI) as the “steam engine of the mind” during this “cognitive industrial revolution,” and compares it with the advent of steam power … Continue reading AI Risky Or Not? 21st Century’s ‘Steam Engine Of The Mind’
June 08, 2024 This classic answer engine still outsmarts AI chatbots For questions involving hard data and math calculations, 15-year-old WolframAlpha is a fast, accurate alternative to inaccurate AI chatbots. BY Chris Hoffman Everyone’s talking about AI chatbots, but they’re not the best tool for every job. I’m not knocking AI here—those large language models like … Continue reading This classic answer engine still outsmarts AI chatbots
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine
AI Interest Engine Integrates With Google Ads by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2023 It has been years since I first met Jascha Kaykas-Wolff, president at Lytics, in person at a sushi restaurant in Huntington Beach, California. I’m embarrassed to admit I don’t remember who he worked for at the time. I do remember following … Continue reading AI Interest Engine Integrates With Google Ads
Google paid $26 billion in 2021 for default search engine status A company executive revealed the figures in the DOJ’s antitrust trial against the search giant. Will Shanklin Updated Fri, Oct 27, 2023 NurPhoto via Getty Images Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of … Continue reading Google paid $26 billion in 2021 for default search engine status
Wildfire Monetizes Commerce Transactions Through Gen AI Engine by Laurie Sullivan @lauriesullivan, July 27, 2023 Wildfire, which powers rewards programs and shopping companions, has announced Revenue Engine, which monetizes ecommerce transactions driven by generative artificial intelligence (GAI) applications, plugins, and products. “When you think about what’s happening in doom rooms and garages across the country, GAI … Continue reading Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Why Strategic M&A Activity Can Be A Growth Engine For Your Company by Christie Johansen-Pinney , April 21, 2023 Corporate growth in 2023 is expected to look significantly different as 63% of organizations are preparing for mergers and acquisitions this year, per a Deloitte report –and this trend is likely to continue in the future. … Continue reading Why Strategic M&A Activity Can Be A Growth Engine For Your Company
