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Tag Archives: Engine

Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft

Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft

A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine

A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2025 Presearch Takeover Advertising (PTA), an ad service from the meta-search engine focused on privacy, has attracted well-known brands such as NordVPN. “We’ve been running the takeover ads about once or twice monthly since the launch of PTA, just over … Continue reading A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine

How marketers can succeed with generative engine optimization

Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024   The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies.  Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization

Generative engine optimization: What you need to know

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024   AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know

AI Risky Or Not? 21st Century’s ‘Steam Engine Of The Mind’

AI Risky Or Not? 21st Century’s ‘Steam Engine Of The Mind’ by Laurie Sullivan , Staff Writer @lauriesullivan, (July 08, 2024) Reid Hoffman, a partner at venture capital firm Greylock Partners, refers to generative AI (GAI) as the “steam engine of the mind” during this “cognitive industrial revolution,” and compares it with the advent of steam power … Continue reading AI Risky Or Not? 21st Century’s ‘Steam Engine Of The Mind’

This classic answer engine still outsmarts AI chatbots

 June 08, 2024 This classic answer engine still outsmarts AI chatbots For questions involving hard data and math calculations, 15-year-old WolframAlpha is a fast, accurate alternative to inaccurate AI chatbots. BY Chris Hoffman Everyone’s talking about AI chatbots, but they’re not the best tool for every job. I’m not knocking AI here—those large language models like … Continue reading This classic answer engine still outsmarts AI chatbots