Tag Archives: Enhance

How to use conversion data to enhance top-of-funnel marketing

Here’s how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time. Ana Mourão on November 21, 2023 Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as … Continue reading How to use conversion data to enhance top-of-funnel marketing

4 Effective Ways Mining Companies Can Enhance ROI and Productivity

4 Effective Ways Mining Companies Can Enhance ROI and Productivity Over the past several years, the mining industry has faced many challenges; despite the continuing innovation in this field, economic inflation and the mining operations are still under pressure to increase the ROI. Large mining companies can sustain, but small-scale mining operations cannot sustain them … Continue reading 4 Effective Ways Mining Companies Can Enhance ROI and Productivity

8 Google Analytics Features Enhance App Measurement, Performance

8 Google Analytics Features Enhance App Measurement, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 3, 2023 Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave across the web and apps. Gameberry Labs, a game developer based … Continue reading 8 Google Analytics Features Enhance App Measurement, Performance

Brightcove, Magnite Partner To Enhance Ad Monetization

Brightcove, Magnite Partner To Enhance Ad Monetization by Fern Siegel , January 13, 2023 Streaming tech company Brightcove has partnered with sell-side ad platform Magnite to help publishers improve revenue for video content. Integrating with the SpringServe ad server will give customers a transparent view of available ad inventory. Marc DeBevoise, CEO of Brightcove, said: … Continue reading Brightcove, Magnite Partner To Enhance Ad Monetization

25 Free SEO Tools to Enhance Your Website + Grow Your Brand

Pam Hughes November 2, 2021 Want to achieve better SEO results for the lowest possible cost? SEO tools track the health of your website. They give you actionable data to make it more successful by identifying opportunities and weaknesses that could prevent you from ranking high in SERPs (search engine results pages). Why SERPs are … Continue reading 25 Free SEO Tools to Enhance Your Website + Grow Your Brand