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Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions. Chris Robson on January 24, 2025 Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, … Continue reading How to use modern language models for enhanced sentiment analysis
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Anu Adegbola on December 27, 2024 Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a … Continue reading Google Ads rolls out Brand Report for enhanced advertiser insights
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Anu Adegbola on September 9, 2024 Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for … Continue reading Google Ads to deprecate enhanced CPC for search and display ads
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on September 6, 2024 HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how … Continue reading HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making. Tyler Samani-Sprunk on April 4, 2024 The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. But that’s just the beginning. The … Continue reading HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024 Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities
TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy. Nicola Agius on October 24, 2023 Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo … Continue reading Yelp unveils enhanced ad targeting
Positive Grid’s Spark amp helps you learn and jam to your favorite songs Marc DeAngelis Guitar amps are getting more connected and more flexible. Boss’ latest Katana offerings simulates 10 different amp models and 60 effects. While Yamaha’s THR line features a rechargeable battery and wireless connectivity. Positive Grid is taking things even further. Its … Continue reading Positive Grid unveils ultra-portable Spark Go enhanced guitar amp
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC by Laurie Sullivan @lauriesullivan, November 6, 2019 Advertisers have begun to notice a move to automatically opt them into automated services in Google Ads that can potentially bring in higher profits for Google, but the Alphabet company says that’s not the case. In … Continue reading Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
