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Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users. Joe Anzalone on July 12, 2024 Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with … Continue reading Salesforce’s Summer 2024 release features time-saving enhancements
April’s update also includes changes to permission for both users and admins. Nate Mattison on May 6, 2024 The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s … Continue reading Marketo April 2024 releases: Webinar enhancements, Activities API update and more
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP. Kim Davis on April 2, 2024 With all the enthusiasm among Adobe executives about Firefly AI, the AI-powered content supply chain and Adobe GenStudio, other announcements at 2024 Summit were in danger of … Continue reading Adobe: Enhancements to B2B and CDP offerings
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. Chris Wood on March 17, 2023 This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. … Continue reading Habu releases new data clean room enhancements
Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI by Ray Schultz , April 6, 2022 Salesforce has debuted new features to its Service and Marketing Cloud platforms that it says can humanize the customer experience. Included is an enhancement that allows brands to shift from email open rates as a metric. The changes are … Continue reading Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns
Contextual segments represent a way of targeting audiences which is not reliant on identities. Kim Davis on December 3, 2021 Integral Ad Science (IAS) has announced enhancements to its Context Control solution for publishers and advertisers. Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific … Continue reading IAS announces enhancements to Context Control
Steve Bernstein — February 12, 2019 — February 12, 2019 “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t understanding the impact of our product’s poor … Continue reading How to Get the Product Team To Build the Right Enhancements
Kelley Schultz — January 12, 2017 — January 12, 2017 2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were made to help advertisers reach the growing mobile device audience. As a digital advertising expert, I welcomed the changes with open arms because they presented … Continue reading Make the Most of 4 Big AdWords Enhancements in 2017
By Kyle Sanders November 16th, 2016 Local SEO can be a touchy subject. It’s filled with pitfalls and problems, but just as many opportunities to improve if you know where to look. Keeping this in mind, let’s take a gander at some of the shifting standards in the Local SEO game, for those all-important … Continue reading 7 Must-Have Enhancements For Your Local Landing Pages
