CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks. Andrew Frank on September 9, 2024 This article was co-authored by Nicole Greene. Generative AI is opening the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at … Continue reading What marketing can teach the enterprise about AI
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations. Chris Wood on May 23, 2024 Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native … Continue reading Canva introduces Canva Enterprise, Work Kits and adtech apps
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom. Chris Wood on May 22, 2024 Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and serves as a … Continue reading Adobe unveils Adobe Express for Enterprise
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Anita Brearton on February 27, 2024 AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze and act upon the customer data we’ve collected … Continue reading MarTech in 2024: Who will be the enterprise and vendor winners and losers?
Top 10 Enterprise Software Development Companies 2023 Meenakshi Kalyani / Sep 6, 2023 The latest trend observed among businesses of all sizes is the integration of Enterprise Software Development into day-to-day workflows. Enterprise Software is software built to cater to the administrative functions of an organization. Such software helps automate day-to-day menial tasks of … Continue reading Top 10 Enterprise Software Development Companies 2023
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on August 31, 2023 Here are this week’s AI-powered marketing technology releases: OpenAI‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. … Continue reading ChatGPT goes enterprise and other AI martech releases this week
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise. Kim Davis on June 15, 2023 “It’s clear to us that we are in a revolutionary moment,” said Pega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI … Continue reading Pega: AI will power the autonomous enterprise
AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2023 C3 AI, an artificial intelligence software company founded by entrepreneur Thomas Siebel, released the first product in a suite it calls C3 Generative AI Product Suite. The first product, C3 Generative AI for Enterprise Search, uses a … Continue reading AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively. Constantine von Hoffman on January 18, 2023 Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on … Continue reading Enterprise IT remains bright amid gloomy tech spending forecast
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Chris Wood on January 11, 2023 This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola … Continue reading How Coca-Cola activated their enterprise CDP
