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PENN Entertainment announces opening date for second hotel tower in Las Vegas Rachael Davies PENN Entertainment has revealed the opening date for its second hotel tower at its M Resort in Las Vegas. Owner of the M Resort Spa Casino Las Vegas, PENN Entertainment, has confirmed the opening date for the second hotel tower at … Continue reading PENN Entertainment announces opening date for second hotel tower in Las Vegas
Star Entertainment recovers Hong Kong investor rescue deal Graeme Hanna Star Entertainment sent its share price soaring after announcing a deal to rekindle its partnership with Hong Kong-based investors. The embattled Australian casino company announced on August 12 that it had reached an agreement with Chow Tai Fook Enterprises and Far East Consortium to sell … Continue reading Star Entertainment recovers Hong Kong investor rescue deal
March 15, 2025 How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level BY Jocelyn Mintz How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding … Continue reading How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level
By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good
By Pavithra Mohan September 21, 2022 In 2020, when protests against racial violence and police brutality erupted across the country, corporate America responded with a wave of unparalleled financial donations and diversity, equity, and inclusion commitments. Nearly every industry was forced to reckon with its diversity issues; and for the first time, it seemed like … Continue reading Entertainment, publishing industries found no easy DEI fixes after 2020
By Jeff Beer July 16, 2022 It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure … Continue reading Brands can make Hollywood-level entertainment. This guy proved it
An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca HarvardBeing in the entertainment industry calls for different things rather than releasing content and building brands. This field offers a platform for musicians, film creators, directors, and producers to showcase their talents. There is much that goes around content creation and release, … Continue reading An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca Harvard
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019
Eric DahanSeptember 23, 2015 Social media is undergoing a visual transformation of sorts. What used to be a text based medium is experiencing an explosion of images and video content, validated by engagement from users. As a result, visual platforms are growing in importance and influence. Vine, the up-and-coming, Twitter-owned visual platform, is driving quick … Continue reading Vine: A Digital Entertainment Platform For Collaborative Influencers
Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond
