A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024 Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points
GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Jon Fingas @jonfingas Samsung is holding its first Unpacked event of 2023 on February 1st, and many expect the Galaxy S23 family to be the centerpiece. The company has even teased a few details, such as camera and performance upgrades. But will this phone lineup be a major revision, or a modest yearly refresh? Let’s … Continue reading Samsung’s entry model Galaxy S23 could feature slower storage
by Cam Secore Follow @camsecoreSeptember 9, 2016 In the past, funding a project was a rigid and difficult system that required you to either borrow a significant amount of money from a bank, hope to secure angel investors or commit to the tricky world of begging businesses and investors for money. While these methods are … Continue reading How Crowdfunding Has Lowered The Barrier For Entry
by Jordan Lore April 13, 2016April 13, 2016 Popups work. So let’s just fast forward through all that “popups are so annoying and can’t actually work!” malarkey, can we? Aweber found in one case study that switching to a popup form compared to a sidebar form increased email sign-ups by 1,375%. If you want a … Continue reading 5 Smart E-Commerce Entry Popup Examples and Why They Work
Leslie BrokawMay 10, 2015 Not every product can enter the market at the ideal time. Here are three strategies for making the best of any timing. Companies that launch innovative products in new industries need to understand the dynamics of new product categories. One of the elements of new categories is the name by which … Continue reading How to Optimize a Product’s Entry to a New Category
