Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience
Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process
Karl Sakas — December 19, 2017 Follow @KarlSakas — December 19, 2017 Wokandapix / Pixabay Worried about losing a key employee? Equity can help keep them… if you do it right. An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t … Continue reading Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. Chris Long on September 25, 2017 There’s a lot of talk about link building in the SEO community, and the … Continue reading 3 ways to improve link equity distribution and capture missed opportunities
Julie Chomiak — June 28, 2017 — June 28, 2017 rawpixel / Pixabay Brand equity is one of those business terms that’s thrown around a lot and sounds quite sophisticated, but really, it’s pretty straightforward and an important part of any business’s growth plan. For small businesses, in particular, understanding what brand equity is and … Continue reading Building Brand Equity for Your Small Business
Kevin Logterman — June 27, 2017 — June 27, 2017 TukTukDesign / Pixabay CEO turnover within private equity portfolio companies is staggering. In a recent survey completed by Alix Partners, 58% of private equity CEOs are replaced within 2 years of an investment. Over the lifetime of the private equity firm’s holding of a company, … Continue reading CEO Turnover in the Private Equity Sector
Matthew MacQuarrie — December 21, 2016 Follow @MattMacQuarrie— December 21, 2016 My premium steak company, Fuego Diablo, has been running for a couple of years now, which means that I’m no longer being speculative in my forecasts and my predictions: I’ve got a couple of years of data on which to base my assessment of … Continue reading Is it Time for an Equity Partner?
