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As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
In the ever-crowded and competitive e-retail space, how do you find success? Columnist Benjamin Spiegel has 10 tips to help you get started. Benjamin Spiegel on June 4, 2015 Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now button, it seems I was … Continue reading 10 Best Practices To Winning In Digital Retail (E-Retail)
