Diane H. Wong May 4, 2021 When it comes to maximizing gross profit and pricing on a given product offering, entrepreneurs must be well versed in product lifecycle management. Every entrepreneur or small business owner must be well versed in the four stages of product life cycle management to start a business avoiding misconceptions and … Continue reading Understanding Product Life Cycle – Entrepreneurship Essentials
Tag Archives: Essentials
Planning and Measuring: Essentials For Your Social Media Marketing Strategy
Kate O’Sullivan January 19, 2021 Social media doesn’t work without a strategy Social media can be a highly effective marketing tool. But more often than not, it fails. That’s because it requires hard work, dedication and a willingness to adapt. Aimlessly posting photos of dogs every few weeks might be cute, but is it really … Continue reading Planning and Measuring: Essentials For Your Social Media Marketing Strategy
Recruitment Marketing Essentials #5: Automate Your Funnel
Elizabeth Williams — January 12, 2020 I don’t like mystery novels. It doesn’t matter how clever the plot or elegant the writing, by the third chapter, I just don’t care who did it and it’s pissing me off that I have to wait 250 pages to find out. Even if you do like a nice … Continue reading Recruitment Marketing Essentials #5: Automate Your Funnel
Recruitment Marketing Essentials #4: Deal with your Bad Reviews
Elizabeth Williams — December 14, 2019 Follow @bizmkter We’re getting toward the bottom of the recruitment marketing toolbox and this, I think is my very favourite tool, mostly because it’s also the easiest one to pull off. All employers will have terrible reviews on sites like Glassdoor and Indeed. It’s just a fact. Just as … Continue reading Recruitment Marketing Essentials #4: Deal with your Bad Reviews
Recruitment Marketing Essentials #3: Really, Really Good Job Postings
Elizabeth Williams — November 18, 2019 Follow @bizmkter Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late … Continue reading Recruitment Marketing Essentials #3: Really, Really Good Job Postings
Recruitment Marketing Essentials #2 – A Better Candidate Experience
Elizabeth Williams — October 28, 2019 Follow @bizmkter This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up … Continue reading Recruitment Marketing Essentials #2 – A Better Candidate Experience
B2B Web Design Essentials: A Quick Intro for CMOs
Jeremy Durant — October 18, 2019 Follow @BopDesignSD Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. Unless you work for a web design agency, you likely only … Continue reading B2B Web Design Essentials: A Quick Intro for CMOs
Recruitment Marketing Essentials #1: An Awesome Employer Brand
Elizabeth Williams — October 3, 2019 Follow @bizmkter Last time we looked at some recruitment marketing basics that you should be mastering if you are struggling to fill roles, particularly the high-turnover jobs. Today we’ll dig in on the first item in your toolkit, the employer brand. Employer branding is having a moment, but it’s … Continue reading Recruitment Marketing Essentials #1: An Awesome Employer Brand
Manager Essentials: Interviewing For Soft Skills
Rick Lepsinger — August 6, 2019 Follow @onpoint_llc — August 6, 2019 Most managers know technical knowledge and experience are important to job performance, but those factors alone are not enough to assess a candidate. People who know the right thing to do in difficult situations or have innovative ideas can’t be successful if they … Continue reading Manager Essentials: Interviewing For Soft Skills
Essentials of Email Design Audit
Kevin George — February 26, 2019 Follow @imkevin_monk — February 26, 2019 Email is one of the most challenging digital media, but it has remained to be a valuable marketing channel in spite of its professed death. There are seemingly numerous hurdles between the modern marketer and a successful email campaign, such as permissions, unsubscribes, … Continue reading Essentials of Email Design Audit
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