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By Aliza Licht April 16, 2023 While the digital age gave those who opted in the means to amplify themselves, the hybrid and often virtual landscape we now work in proves that having a personal brand is no longer a choice; it’s a requirement. To succeed, we must have the means to convey … Continue reading You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
Want to Develop Your Agency? Establish Your Unique Expertise by Drew McLellan , June 3, 2022 The buying cycle changed during the pandemic. According to a Demand Gen Report survey from 2020, 68% of B2B buyers said their purchasing cycles took longer than the year before. Prospective clients still go through the same stages, but their journeys … Continue reading Want to Develop Your Agency? Establish Your Unique Expertise
Getting colleagues familiar with your new martech position is no easy task. Steve Petersen on March 2, 2022 Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. I formally entered the martech space when I was asked … Continue reading How to establish a new martech role
Karen Repoli December 15, 2020 Most posts you see on Facebook and other social media sites have a photo attached and there’s a good reason for it. Visual content grabs people’s attention and will make them stop, react, and possibly leave a comment on your post. Instagram is all about photos. The more beautiful the … Continue reading How to Use Photos to Establish Your Reputation and Build Relationships
Austin Gould — February 13, 2020 Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps … Continue reading Video Marketing: How to Establish a Pre-Production Checklist
Choncé Maddox — May 17, 2019 — May 17, 2019 Summer is right around the corner and sometimes that means your work schedule can go all over the place. Kids will be out of school and your summer may be full of travel, events, and other activities. When you run your own business, you have … Continue reading How to Establish a Solid and Productive Work Flow
Katherine Emley — August 2, 2018 — August 2, 2018 These days, personalization can no longer be considered a “nice to have.” It’s a requirement. As consumers come to desire — even expect — relevant experiences, companies today are tasked with keeping up. With this comes the understanding that digital marketing roadmaps will involve personalization … Continue reading How to Establish a Personalization Management Office in Your Organization
Sarah Voigtman — July 27, 2018 — July 27, 2018 Clker-Free-Vector-Images / Pixabay As a savvy business owner, you’ve likely heard by now that a blog is one of the key ingredients to establishing thought leadership. Have you stopped to consider what this term actually means, let alone how to achieve it? Thought leadership is … Continue reading Establish Yourself as a Thought Leader in 3 Easy Steps
John Delia — October 7, 2017 — October 7, 2017 geralt / Pixabay In any business venture, there is one quality that can improve or ruin your business. And, it might not be what you think. Whether you are developing a passive income through real estate or an online business, credibility can be a key … Continue reading 4 Ways to Establish Credibility and Show You Are an Expert
John Hodge — August 18, 2017 Follow @johnahodge — August 18, 2017 Working with clients in digital marketing can be a great experience. It’s magnificent to watch an organization’s restricted marketing strategy blossom into a thoughtful and strong lead generation powerhouse. Seeing their digital presence get its feet on the ground and start running forward … Continue reading It’s Time to Grow Up and Establish a Powerful Executive Strategy
