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September 24, 2024 The one thing companies need to build a more ethical, sustainable supply chain At Fast Company’s Innovation Festival, brand leaders talked about what it takes to create a supply chain that’s better for the planet. BY Kristin Toussaint When you buy a set of sheets from a big-box store, do you know anything … Continue reading The one thing companies need to build a more ethical, sustainable supply chain
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. Greg Kihlstrom on June 17, 2024 AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition. Below are … Continue reading Ethical considerations for AI adoption in MOps
April 20, 2024 The ethical pros and cons of Meta’s new Llama 3 open-source AI model Experts say that while open-source could accelerate innovation, it also could make deepfakes easier. BY Chris Morris Meta has a brand-new Llama to show off. On Thursday, the social media giant announced Llama 3, the next version of its open-source … Continue reading The ethical pros and cons of Meta’s new Llama 3 open-source AI model
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Jay Mandel on March 22, 2024 Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us … Continue reading Ethical marketing in the age of hidden fees and deceptive pricing
Martech professionals don’t mean to sow chaos in the world, but what we do can have unintended consequences. Steve Petersen on February 15, 2023 I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Released in September 2022, it is an excellent read … Continue reading 4 areas of martech with ethical concerns
Compliance with privacy regulations is important. But ethically managing data goes beyond that. Chris Wood on October 15, 2021 at 10:30 am “We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech … Continue reading Ethical data management is a win for marketers
Stephanie McGuinn — December 18, 2019 Follow @PIMidlantic The structure of your business and the use of “ethical managers” are big determinants of business success. What is an ethical manager? This term stems from Luke Andreski’s article “Ethics in the Workplace: The Ethical Manager.” By his definition, an ethical manager is both successful and ethical … Continue reading The Need for Ethical Leadership in the Workplace
Jennifer Hakim — June 28, 2018 Follow @JenniferHakimUK — June 28, 2018 Even in the ethical and mindful sector, it is baffling to see brands still neglecting their digital marketing in 2018. Whether you have budget or not, no matter how busy you are, you need to connect with your customers online (and show you … Continue reading 4 Reasons Your Ethical Business May Be Struggling With Digital Marketing Right Now
by Samantha Martin Follow @Socially_SamOctober 10, 2016 The more live streaming evolves and the more I watch, the more I want to bang some people’s heads against a brick wall and have a serious word with them. What I see becoming major issues with live streaming is that the masses of the online uneducated think … Continue reading Keeping it Safe, Legal and Ethical on Live Streaming
