Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe by Laurie Sullivan @lauriesullivan, November 25, 2020 As Amazon continues to crack down on the sale of counterfeit goods on its platform, the company this week launched two initiatives to crack down on trademark issues and counterfeiting across its … Continue reading Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Chris Dunne November 20, 2020 Amazon is an ecommerce giant. It’s a platform that offers colossal reach, and importantly, massive potential for UK Amazon sellers to reach a vast audience in Europe by utilising the opportunity to sell across six countries. Selling on Amazon Europe is big business. Yet many UK Amazon sellers only sell … Continue reading Selling on Amazon Europe – Is It Worth It?
by Vit Horky May 9, 2016 Follow @vithorkyMay 9, 2016 For the past 6 months, I have been living in San Francisco to support the expansion of Brand Embassy. Four years ago, we set out on our mission to help companies become more human by designing a social customer service platform that helps businesses create … Continue reading 10 Productivity Tips From Startup CEO Working Across Europe & USA
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content. Ian Cleary on October 23, 2015 When was the last time you had a discussion about ROI for content marketing? If you’re involved in content … Continue reading Using Tech To Boost Content Marketing ROI
Columnist Andrew Waber delves into new data on Facebook advertising activity in Europe and the Americas and discusses the key takeaways for marketers. Andrew Waber on August 19, 2015 at 10:40 am Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe and the Americas. While the … Continue reading Global Guide: Facebook Advertising In Europe And The Americas
As regulators debate the new cookie law for Europe, columnist Rob Rasko explains who wins and who loses and how the expected outcome will affect some U.S. companies. Rob Rasko on June 3, 2015 If you are like me and keep a close eye on all things related to the future of digital media, then you … Continue reading Digital Forecast: A Data-Protection Storm Is Brewing In Europe
