3 Phase Approach to Evaluate Performance Marketing Initiatives Andrew Marsh | May 30th, 2023 What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective management. … Continue reading 3 Phase Approach to Evaluate Performance Marketing Initiatives
Google Updates Search, News To Help Users Evaluate Sources’ Credibility by Karlene Lukovitz @KLmarketdaily, April 1, 2022 Google announced two new features designed to help U.S.-based and all English-language searchers evaluate the credibility of news sources and their claims. One is a new “highly cited label” that will soon appear in Top Stories in Google … Continue reading Google Updates Search, News To Help Users Evaluate Sources’ Credibility
Joel Bissitt December 16, 2021 Every franchise opportunity is different, and you have to consider several factors before deciding to invest in one. As experts in franchising and franchise businesses, we recommend carefully considering and evaluating the following criteria before becoming a franchisee. The market Most first-time franchisees opt for international franchises like McDonald’s, KFC … Continue reading How to Evaluate a Potential Franchise Opportunity
Taylor Ryan December 15, 2021 More and more startups are springing up across almost all industries every year as the internet continues to democratize the business environment. But as the number of startups increases, the more difficult it becomes for aspiring entrepreneurs to find suitable investors for their business ideas. Venture Capitalists (VCs) have available … Continue reading 8 Things Venture Capitalists Evaluate When Deciding to Invest in Your Startup
During the coronavirus crisis, it’s important to make the hard decisions about what tools are essential and what are not. Delaney Kline on April 2, 2020 With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the … Continue reading Pro Tip: It’s time to evaluate your martech budget
Chintan Jain — September 25, 2019 Whether you’re trying to grow muscles or a business, it’s very difficult to understand the impact of a new methodology without measuring the progress. This is the case with procurement management as well. When you automate your procurement processes, you also need to identify appropriate KPIs (key performance indicators) … Continue reading 8 KPIs to Evaluate Procurement Performance
Charlotte Rowe — August 16, 2019 — August 16, 2019 200degrees / Pixabay The amount of metrics available to you to evaluate your website’s performance can be overwhelming. How do you know which data points are the most important and whether or not yours are “good” numbers? Without any set goals or reference points, website … Continue reading How to Use Benchmarking to Evaluate Website Performance
Olivia Mason — July 26, 2019 — July 26, 2019 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build … Continue reading How to Find and Evaluate Social Media Influencers
Bob Van Rossum — August 20, 2018 Follow @BobVR — August 20, 2018 When interviewing for a new job, it’s important to evaluate all of the ins and outs of the role and company. Ensuring your skills are the right match for the role and that the company culture aligns with your personality and work … Continue reading 7 Ways Marketers Can Evaluate Their Next Boss to Ensure It’s the Right One
Hannah Swanson — January 30, 2018 — January 30, 2018 Meditations / Pixabay Are you considering outsourcing demand generation in 2018? If so, you’re not alone. Few B2B marketing organizations rely solely on in-house resources to plan and execute their demand generation strategies. Most use a combination of internal staff and external partner resources. This … Continue reading How to Evaluate and Find the Best Demand Generation Agencies
