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Tag Archives: even

Why first-party data still reigns even with Google keeping third-party cookies

Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024   Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies

Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more

July 19, 2024 Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more Plans to extend and expand Trump-era tax cuts would largely benefit the wealthy. BY Marcus Baram In the first presidential debate of 2024, tax policy—and who it really benefits in this country—were among the issues most … Continue reading Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more

Even great demand gen can’t overcome a lack of brand marketing

Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024   For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time.  However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing

Marc Newson dishes on 40 years of jet packs, space Nikes, and why even timeless designs die 

 May 03, 2024 Marc Newson dishes on 40 years of jet packs, space Nikes, and why even timeless designs die  On the release of his new book with Taschen, the legendary industrial designer sat down with ‘Fast Company’ for a discussion as wide ranging as his career. BY Mark Wilson No doubt, a retrospective makes you … Continue reading Marc Newson dishes on 40 years of jet packs, space Nikes, and why even timeless designs die 

How even the smallest acts of kindness make us happier and healthier

  April 29, 2024 How even the smallest acts of kindness make us happier and healthier Kindness is also contagious—and science backs that up. This entrepreneur rediscovered that phenomenon when her community pulled together after a wintry blast knocked out power. BY Marjorie Radlo-Zandi When a windy arctic blast raged through the Northeast U.S. this past … Continue reading How even the smallest acts of kindness make us happier and healthier