Suzanne HoenigJuly 22, 2015 Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You already know it’s important to have goals “Having” goals takes a lot of work. I mean, sure, I’d like to be … Continue reading Do You Even Know What Your Social Media Goals Are?
Deidre PaknadJuly 15, 2015 It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment for manager or team member, but it’s a common one. Mid-year reviews are a painful reminder of how far apart work and goals can drift and how little traditional … Continue reading 5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
Jeremy JusekJune 27, 2015 Websites need to be continually updated. Recent increases in mobile use makes 2015 something of a milestone for online companies. Surprisingly, there are still thousands of small businesses without any online presence. Another large percentage of small businesses have failed to keep their websites updated. 50% of small businesses have seen … Continue reading Even Hot Dog Carts Need Websites Nowadays
Mandy EdwardsJune 15, 2015 This may be one of the shortest blog articles I’ve ever written, however sometimes you do not need a lot of words to get your message across. Despite all of the articles we write advising others about what to post and not to post, we fall prey to our emotions sometimes … Continue reading Even Social Media Pros Screw Up
Alex PriceJune 2, 2015 Unless you’re Kimmy Schmidt, you probably heard some buzz (or as the case may be, panic) about Mobilegeddon over the past few weeks. On April 21, Google launched its new algorithm update, designed to alter the ranking of its mobile search results to favor mobile-friendly sites and ultimately, to provide a … Continue reading Does Mobilegeddon Really Even Matter?
Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds. Martin Beck on March 19, 2015 One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received … Continue reading Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
Dave SchneiderMarch 5, 2015 A blog is born every half a second. And yet 81% of blogs never make more than $ 100. Why is it that so many blogs are being started, and none of them ever seem to make much money? My hypothesis is that most of the people that start a blog … Continue reading How To Run Your Blog Like The Pros (Even If You Just Started)
Anne MurphyFebruary 27, 2015 CMOs are in a precarious position in 2015. More budget is going toward digital marketing, but they can’t quantify the business impact—and CEOs are losing faith. Duke University’s Fuqua School of Business released the findings from their CMO survey, a biannual report on the budgets, strategies, and opinions of marketing executives. … Continue reading CMOs Under Even More Pressure in 2015
Miranda PaquetFebruary 13, 2015 Have you ever come across a business that really seems to understand you? They not only have the products or services you’re looking for, but they also have something else that makes you walk away feeling like, “Wow! This business really gets me.” This is an example of a WOW! moment … Continue reading How To Market With A Personal Touch (Even When You’re Speaking To Different Audiences)
Bob ApolloJanuary 27, 2015 Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points out in a persuasive recent blog (link below), companies that deliver predictable revenue are regarded as even more valuable. Now, if you’re still at the pre-revenue stage, your revenue projections have … Continue reading What’s the One Thing VCs Love Even More Than Growth?
