Content marketing and blogging are key for any business – they help drive relevant traffic, increase visibility in search and demonstrate industry expertise and thought leadership – which in turn can increase your chances of converting customers. Coming up with blog post ideas can be a challenge and it’s even harder for those of us … Continue reading 6 Ways to Find Content Ideas For Your Blog Even If You Work In a Boring Industry
Catherine BrockJanuary 12, 2015 Social media polarizes marketers. There are those who believe, without question, that every business needs social media. And then there are those who argue that the ROI is tough to prove—which makes a full social strategy hard to justify. Amid these conflicting opinions, new business owners and marketers are struggling to … Continue reading Social Media Marketing: Should You Even Bother?
By Jim Belosic, Published November 14, 2014 Social media provides wonderful–and often free!–tools to help you grow your business. But it requires time, patience and strategy to use effectively. And sometimes, when it’s technical and tedious, the pay-off is minimal. But don’t despair; there are plenty of ways to develop an engaged fan base with … Continue reading How to Grow Your Social Media Presence – Even When You Think You’ve Tried Everything
By Mickie E Kennedy, Published November 2, 2014 SEO has ruined the way many businesses approach PR. The constant chase for higher search engine rankings has caused some to focus all of their PR efforts on attaining more backlinks to boost their search engine placement. The obsession with SEO and link building has gotten to … Continue reading Why Media Coverage Is Worth It Even When You Don’t Get A Link
It is ironic that Rupert Murdoch’s News Corporation has complained to the European Commission about Google – but it has become like a giant octopus, gobbling up and stifling everything At nearly $400 billion, Google is capitalised at four and a half times the combined market worth of Mr Murdoch’s Twentieth Century Fox and News … Continue reading One day, even Google will go into decline
Apparently, the tech-industry brogrammer culture has no stranglehold on sexism, as Internet marketers routinely devalue women’s work by an average of 21 percent. That’s according to search-marketing firm Wordstream, whose CEO Larry Kim just outed his customers’ biases. Kim compared how successful his female colleagues’ work is with how successful his clients perceive them to be. … Continue reading Online marketers are 21% sexist … even when they’re women
