Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. Lisa Shaw on October 21, 2024 It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing … Continue reading How to align teams early with a strategic event workshop
How to watch today’s iPhone 16 launch event, live soon with a new Apple Watch and AirPods Apple will debut its new hardware today at 1PM ET. katie teague Updated Mon, Sep 9, 2024 The iPhone 16 launch event is starting imminently, where Apple will finally be introducing its newest lineup of smartphones. The … Continue reading How to watch the It’s Glowtime Apple event and the iPhone 16 reveal
Meta Event Coverage Stats Compare Browser And Server Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2024 Advertisers using Meta’s conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company’s platforms. The tool has the potential of improving ad targeting … Continue reading Meta Event Coverage Stats Compare Browser And Server Data
July 04, 2024 Macy’s fireworks live stream 2024: How to watch the NYC Fourth of July event online For the first time since 2013, the Macy’s 4th of July Fireworks will be displayed over the Hudson River. Here’s how cord-cutters can watch it live. BY Shannon Cudd Summer is in full swing, and it’s time to … Continue reading Macy’s fireworks live stream 2024: How to watch the NYC Fourth of July event online
Made by Google’s next event will be August 13 The keynote is expected to detail the next generation of Pixel devices and Google AI. sam rutherford Tue, Jun 25, 2024 Screenshot by Sam Rutherford/Engadget Typically, Google shows off its next generation of devices in the fall. But this year it seems that time … Continue reading Made by Google’s next event will be August 13
June 12, 2024 Apple stock price closed at an all-time high: Why the surge despite a mixed reaction to its AI event? It took Wall Street a day or so to warm up to the tech giant’s AI announcements. It’s possible they now sense an upgrade “supercycle” is on the way. BY Michael Grothaus It’s been … Continue reading Apple stock price closed at an all-time high: Why the surge despite a mixed reaction to its AI event?
Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner. Lisa Shaw on December 21, 2023 Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with … Continue reading How to repurpose marketing event content
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations. Lisa Shaw on September 8, 2023 My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates … Continue reading How to unlock more value from your event content
Successful technology event marketing has lessons for any brand going back to in-person or hybrid events. Shama Hyder on June 26, 2023 We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. … Continue reading The secrets of successful martech event marketing
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
