Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management
Tag Archives: event
Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade
Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade by Tony Silber , March 25, 2022 Evvnt Inc., the live-event promotion platform, announced that it’s rolling out the newest version of its event-discovery service across its network of customers and users. The New York-based company powers event promotion for media brands such as USA Today, Adams … Continue reading Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed. Kim Davis on February 1, 2022 The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” In a new report, “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that … Continue reading Marketers are reimagining their event strategies
3 Handy Tips to Attract Sponsors to Your Event
Justin Wong November 8, 2021 So you’ve got an event coming up, but you don’t quite have the budget to pull it off the way it exists in your planner brain. You need a bigger budget! You need sponsors. Not always an easy task. Pitching sponsors can feel like going to endless job interviews, since … Continue reading 3 Handy Tips to Attract Sponsors to Your Event
How to Boost the ROI of Your Next Virtual or Hybrid Event
Christa Tuttle September 17, 2021 Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how … Continue reading How to Boost the ROI of Your Next Virtual or Hybrid Event
How to Incorporate ABM into an Online Event Strategy
Julia Tiedt July 16, 2021 Have you ever had your internet just break? Now more than ever in our lifetime, we have become so dependent on Wi-Fi for work, connection, health, and so much more. Without it, how would we have survived the last year? Because of COVID-19, companies have taken to the web to … Continue reading How to Incorporate ABM into an Online Event Strategy
5 Powerful Tips for Promoting Your Next Live Event
Syed Balkhi June 20, 2021 When it comes to growing your business, there are plenty of paths you can take. However, there’s one strategy that’s gaining serious traction across all industries. Leaders and marketing teams are now using live events more than ever before to engage with their audience, and it’s not hard to see … Continue reading 5 Powerful Tips for Promoting Your Next Live Event
Attending the First In-Person Industry Event in Over a Year
Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year
How to Promote an Event on Social Media
Jennifer Lyons March 26, 2021 If you’re planning an event, promoting it on social media is one of the most effective ways to generate buzz. Yet, few people know the best methods for how to promote an event on social media. With a choice of multiple platforms and nearly limitless possibilities for creative content, you … Continue reading How to Promote an Event on Social Media
7 Steps to Launch a Successful Online Event
Thomas Griffin January 22, 2021 Experiential marketing events are powerful draws that bring people and businesses together. However, since the pandemic, most businesses have had to switch to hosting online events. This comes with unique challenges in spite of the fact that more people can participate in online events with their mobiles or desktop computers. … Continue reading 7 Steps to Launch a Successful Online Event
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