Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook
Garry Grant — March 24, 2020 If you’re producing any event, you can make use of the event markup to help people find your event within the Google search experience. Are you hosting a workshop? Use the event markup so that when someone searches “workshops near me,” your event can show up. It’s also possible … Continue reading How to Use Google to Showcase Your Events
Tom Wozniak — March 17, 2020 If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing number of cancellations for large events right now. Many companies depend on these types of events to generate new … Continue reading How Marketing Teams Can Adapt to Having Fewer Industry Events
Megan Heuer — March 11, 2020 It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on meetings and events to make connections, build relationships, and bring teams together — not to mention the big pipeline boosts these events … Continue reading Delivering Event Experiences Without Events: 9 Ideas to Make It Happen
Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!
Dawn Ellis — December 5, 2019 Follow @eventsstructure So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. In fact, according to the Event Marketing 2019: Benchmarks and Trends Report, between 2017 and 2018 the … Continue reading Why Events Should Be Part of Your Strategy
Jessica Thiefels — November 20, 2019 Now is the best time of year to get together as a company and celebrate the season of joy. As an HR professional, you’re likely in charge of the holiday festivities and your most important task is getting employees excited about the events you’ve planned. Not only are these … Continue reading How to Get Employees Excited for Your Holiday Events
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on October 18, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite
Karl Sakas — August 20, 2019 Follow @KarlSakas — August 20, 2019 Upgrade your agency’s lead-gen events via smart planning, execution, and follow-through. Running your own lead-gen events can be a great way to find new clients… but if you get it wrong, your hard work might be for nothing. Sound familiar? I feel your … Continue reading Lead-Gen Events That *Actually* Convert: The Ultimate Guide For Agencies
Ashley Hill — July 24, 2019 — July 24, 2019 If you’re looking to drive attendance for an upcoming company event, one of the best tools you have at your disposal is email. An overwhelming majority of people check their email daily: an incredible 89% of people check their mail every day, to be exact. … Continue reading How to Do Email Marketing For Events
