Tag Archives: Events

How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events Karen Bone on July 30, 2018  While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. … Continue reading How to use SEO for big ROI during back-to-school and other sales events

Marketing Your Small Business at Local Community Events

Tabitha Jean Naylor — February 26, 2018 Follow @TabithaNaylor — February 26, 2018 There are a lot of methods available when it comes to marketing, but using community events to market your business can be more beneficial than it sounds. Local event such as street fairs, holiday markets, parades, art walks, outdoor concerts, and sidewalk … Continue reading Marketing Your Small Business at Local Community Events

How Can Businesses Prepare For Global Volatility Events in 2018?

Chris Pentago — December 18, 2017 — December 18, 2017 picjumbo_com / Pixabay Geopolitical threats and a growing debt burden threaten to overshadow the global economy in 2018. But, despite a sense of disquiet in some quarters, many analysts believe that there is much to look forward to in the next twelve months. Clemens Fuest … Continue reading How Can Businesses Prepare For Global Volatility Events in 2018?

How to Get the Most out of Veteran Recruiting Events

Jeanette Maister — December 8, 2017 Follow @jeanettemaister — December 8, 2017 Veteran recruiting events might follow the same template as other recruiting events but there is a slight difference in the approach when working with those transitioning from the military world to the civilian one. For starters, many of these jobseekers used to serve … Continue reading How to Get the Most out of Veteran Recruiting Events

Industry-Specific Recruiting Events: What You Need to Know

Jeanette Maister — November 19, 2017 Follow @jeanettemaister — November 19, 2017 Skitterphoto / Pixabay If you’re in the recruiting business, you know finding good, qualified talent is no easy task. It can take months and hundreds if not thousands of dollars to fill those open positions. More frustrating is that these issues stem from … Continue reading Industry-Specific Recruiting Events: What You Need to Know

For marketing with developer events, connection and authenticity matter

If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017   Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter