Ben Ó Mathúin — March 2, 2017 — March 2, 2017 As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned … Continue reading Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns
Jeff Bullas — November 9, 2016 — November 9, 2016 You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business… But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales. A … Continue reading 7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016 Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events
by Tukan Das Follow @tdasOctober 2, 2016 When you think about industry events, what comes to mind? Maybe they conjure up the feeling of sweaty palms as you try to frantically get as many business cards and pamphlets into participants’ hands as you can. Maybe they make you feel frustrated, as your often overlooked booth … Continue reading How to Generate Leads from Industry Events Without Actually Attending Them
by Young Entrepreneur Council Follow @YECSeptember 12, 2016 1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize event costs or courses that are related to our industry or will help an employee further their professional development. By reminding employees about this policy, I find … Continue reading How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?
by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events
by Pia Heilmann July 27, 2016July 27, 2016 The discussion around events usually revolves around the marketing team. That makes sense because events typically get planned by marketing and come out of marketing’s budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at … Continue reading How Your Sales Team Can Make The Most Of Marketing Events
by Garrett Huddy July 24, 2016 Follow @GarrettHuddyJuly 24, 2016 While the buzz around Pokémon Go is a viral marketing success story itself, we noticed in playing the game that capturing Pokémon and capturing revenue with events have some crossover tips. Here are six tips that will help you improve your event strategy and your … Continue reading 6 Tips For Capturing Pokémon (And Revenue With Events)
by Rick Nischalke July 14, 2016July 14, 2016 Are you in a position or profession that requires you to attend networking events? Some of us look at these events as an opportunity, while many of us see it as a “necessary evil” to accomplish a goal. In either case, here are some ideas about how … Continue reading Networking Events – Do You Have a Love or Hate Relationship?
by Jennifer Hanford July 1, 2016 Follow @jennghanfordJuly 1, 2016 Savvy small business owners know they should always be marketing their brands. It’s essential they do so in order to keep their pipelines filled and to stay in business. Whether you’re launching a startup or already a seasoned entrepreneur, you may wish to consider actively … Continue reading Getting Noticed at Corporate Events: 5 Top Tips
