by Melissa Talbot June 30, 2016 Follow @meltalbot26June 30, 2016 You know events are a powerful way to reach your prospects, but are you using customer events to their full potential? Many B2B companies want to host customer-centric events, but struggle with knowing where to start. In my experience helping Attend’s customers run customer events, … Continue reading 6 Ways To Improve Your Customer Events
by Katharina Cavano May 12, 2016May 12, 2016 We’ve all been to them or we’ve at least been invited to them, a mixer or industry networking event held at a local bar or restaurant…or worse, a conference center. What is it about these events that make our skin crawl or that sends introverts running back … Continue reading How to Network Without Going to Networking Events
by Ciaran Blumenfeld January 25, 2016 Follow @momfluentialJanuary 25, 2016 Planning an event or a conference? Do you have a social media plan? If you want to make the most of your efforts, the time to start planning is now! A great event social media plan can help you: Build buzz around your event Attract … Continue reading Winning Social Media for Conferences and Events
by Jonathan Wygant December 13, 2015 Follow @JonathanWygantDecember 13, 2015 Successful organizations understand that team building is an important execution on strategy, as members of an organization are encouraged to consider their role as part of a whole and not just individual components. This also encourages staff members to work together towards common goals. … Continue reading 5 Ways To Supercharge Your Team Building Events
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
Linda DessauOctober 25, 2015 © kichigin19 – Fotolia.com A blog must do more than just promote your business. The true power of business blogging is the ability it gives you to educate, inform, entertain and inspire your audience. But can your blog do all those things? Yes, absolutely, and it should! An effective call to … Continue reading How to Blog More Powerfully About Upcoming Events
Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels. Ginny Marvin on August 21, 2015 Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and … Continue reading Bizible Adds Offline Events To B2B Sales Attribution Platform
Joe MatthewsJuly 27, 2015 Unlike most marketing efforts, event marketing strategies often go unchecked. Despite the millions of dollars that brands continue to invest in live events like auto shows and music festivals, very little of this spending gets tracked. It begs the question – what is the return of event marketing? This is a … Continue reading Three Ways to Start Tracking ROI at Live Events
Matthew GrattanJune 25, 2015 Natural disasters and unplanned data breaches are two of the most commonly overlooked issues plaguing online businesses. Disruptions to operations can alienate customers and paralyze profits, yet 74% of small businesses don’t have a business continuity plan in place to deal with natural disasters or unplanned events. But, don’t worry – … Continue reading Crash Course In Continuity: 4 Ways To Protect Your Business Against Unplanned Events
Matthew LanghamJune 7, 2015 We now live in a digital age in which social media rules the roost if you want to market your business to a global audience. If you are a small business owner you may want to give the idea of “brand awareness” much more thought. According to Google the definition of … Continue reading How are Businesses Using Events to Increase Social Media Engagement?
