Here’s how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Ana Mourão on July 2, 2024 Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, … Continue reading 6 core competencies every martech manager needs
May 09, 2024 Why every employee deserves to get leadership development Neena Newberry observes expanding access to leadership development creates more fairness and equity and also ensures our organizations are as dynamic, innovative, and resilient as the markets in which we operate. BY Neena Newberry There’s a lot of talk in business today about the importance … Continue reading Why every employee deserves to get leadership development
April 26, 2024 What every company needs to know before embarking on global expansion Scaling your business to foreign markets requires more than simply marketing in a new language—it requires a commitment to understanding local culture, customs, and social conventions BY FastCo Works When globe-trotting consumers connect seamlessly to a rideshare driver after touching down in … Continue reading What every company needs to know before embarking on global expansion
April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right? Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey
Proposed AI Bills To Affect Every Advertiser by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2024 California needs more money to support several laws that took effect on January 1, 2024, such as becoming the first state to offer free health insurance for all undocumented immigrants coming into the U.S. based on President Biden’s policies, … Continue reading Proposed AI Bills To Affect Every Advertiser
By David Roberts November 10, 2023 Leading a company is always a dynamic task—especially with changing employee expectations—but there are core lessons that always hold true. Even experienced leaders must continually assess how their behavior influences their teams. If C-suite executives want to inspire their teams, they need to frequently review their leadership style … Continue reading Mastering leadership: 3 key guidelines for every CEO
By Sarah Friar October 06, 2023 My greatest mistake was thinking success looked like a specific thing. For me, that was making partner at Goldman Sachs. When I didn’t, it set me free. I’m going to go back to the moment when things shifted for me. One morning in 2011—after 11 years on the partner … Continue reading ‘I felt like I had checked every box’: Nextdoor CEO Sarah Friar’s career advice for someone who has been passed over for promotion
Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023 Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know
