Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform
Olga Gabdulkhakova — November 30, 2019 Content creation and distribution is of paramount importance these days. In fact, brands, big and small, have turned into content producing machines, and all the marketing departments are working jointly to spread the word about the content assets. Reaching out to bloggers, influencers, and media is often part of … Continue reading 50+ of the Best PR Tools Every Marketer Should Try [Infographic]
Max Palmer — November 14, 2019 We often look at every billionaire and write their success off to luck or natural ability. It is a huge fallacy to commit this type of thought, though, and, it is actually detrimental you. Making excuses for others’ success gives us a reason not to work hard. It is … Continue reading 6 Habits Almost Every Billionaire Formed Before They Became Famous
Melissa Burns — November 13, 2019 The SaaS business model has been making a lot of traction over the last few years. Stratospheric success of many companies built around SaaS (like Dropbox or Slack) and seemingly effortless disruption of the existing market landscapes they managed to achieve made this model extremely attractive for entrepreneurs from … Continue reading 5 Challenges Every SaaS Startup Has to Overcome
Patrick Leonard — November 7, 2019 If you own a local business or you serve a local audience you may have come to discover that Google My Business ( GMB ) is not far off from your favourite movie dramas. There’s the protagonist ( You ), the bad guys ( competitors and spammers ), plot … Continue reading How to Squeeze Every Drop Out of Google My Business
Ryan Ayers — November 6, 2019 Follow @TheBizTechGuru Business leaders can boost brand image and serve the public good by practicing corporate social responsibility. In recent years, public advocates have demanded more than lip service when it comes to protecting the interests of humanity. Resultantly, a growing number of executives recognize the importance of corporate … Continue reading Sustainability is the New Green: Why Every Forward-Thinking Company Needs a Sustainability Program
Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team. Amanda Glen on October 28, 2019 Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the … Continue reading Pro Tip: Every new project starts with breaking down silos
Young Entrepreneur Council — October 18, 2019 Follow @YEC If you’re trying to sell products online, it takes more than an impressive website and product images to draw in your audience. To find out more about what you need to know about e-commerce marketing, read on to see what members of the Young Entrepreneur Council … Continue reading 11 Things Every New Company Should Know About E-Commerce Marketing
Lanre Onibalusi — October 14, 2019 Follow @Onibalusi Image Credit: Unsplash Entrepreneurs are the embodiment of the American Dream – they are hard-working, focused visionaries tackling the world on their terms, and succeeding in bringing their dreams into reality. We’ve all heard the success stories, from Steve Jobs and Bill Gates, Walt Disney, Mary Kay … Continue reading 5 Important Investments Every Entrepreneur Should Make
