Ana Gotter — June 17, 2019 Follow @ana_gotter — June 17, 2019 The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on … Continue reading 6 Crucial Elements to Include in Every Branded Video
Chris Christoff — June 8, 2019 Follow @chriscct7 — June 8, 2019 Social media has fundamentally changed the way we live our lives for the better. We can now connect with friends and family, track the latest breaking news, follow brands, and get product recommendations instantly. As a marketer or business owner, there is a … Continue reading 3 Rules Every Social Media Marketer Needs to Know in 2019
Victoria Taylor — June 2, 2019 — June 2, 2019 Having a YouTube channel is a great way to put your content in front of over a million viewers. Plus, YouTube videos tend to have a longer shelf life when compared to content on other platforms. But once your video content is uploaded, you’ll still … Continue reading 12 Youtube Analytics Every YouTuber Should Know
Robert Woo — May 26, 2019 — May 26, 2019 Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However, some agencies drag their feet when it comes to offering an affiliate marketing solution as part of their package. This is … Continue reading Why Every Agency Should Partner With an Affiliate Marketing SaaS
Chris Christoff — April 30, 2019 Follow @chriscct7 — April 30, 2019 If your dream is to own a multi-million dollar website, you’re not alone. A select few will reach this goal due to the hard work and dedication required for such a massive project. A coming soon page on your website might be your … Continue reading 4 Things Every ‘Coming Soon’ Page Needs to Be Successful
At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019 “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
Louis Columbus — April 12, 2019 Follow @louiscolumbus — April 12, 2019 For new digital business models to succeed, customers’ privacy preferences need to be secure, and that begins by treating every identity as a new security perimeter. Organizations need to recognize that perimeter-based security, which focuses on securing endpoints, firewalls, and networks, provides no … Continue reading 5 Things Every Executive Needs to Know About Identity and Access Management
The ability to measure areas of investment will help us be smarter marketers. Scott Vaughan on April 2, 2019 Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams … Continue reading Unstoppable trends every B2B marketer must embrace to drive growth
Tiffany Fowell — March 29, 2019 — March 29, 2019 Gone are the days when social media marketers all used the same handful of tools to do their jobs effectively. Today, the tools we use are customized to the strategies we create, the size of our teams, and the types of businesses we work for, … Continue reading The Best Social Media Management Tools for Every Business
Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast
