Anna Bredava — February 28, 2019 Follow @anna_bredava — February 28, 2019 Some things just never gonna change. Like it or not, but the importance of backlinks for SEO is one of these things. In 2019, backlinks haven’t lost any of their power and still remain a strong indicator of your website’s quality. To make … Continue reading 5 Backlink Checkers Every Marketer Should Try in 2019
Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey
Bretton Putter — February 12, 2019 Follow @brettonputter — February 12, 2019 In 2009, Netflix published its now-famous culture deckonline: 125 slides outlined the company’s values, expected behaviors and core philosophy (“people over process,” in case you’re interested). The document demystified the company culture, providing a behind-the-scenes glimpse into what it’s like to work at … Continue reading Why Every Business Needs a Culture Deck — And How to Create One
David Amerland — February 7, 2019 Follow @davidamerland — February 7, 2019 The brain is designed to look out at the world and formulate models that help it reduce uncertainty. Uncertainty due to unreliable or incomplete information affects behavior and increases the sense of fear we experience. Fear has a distinct neurochemical effect. It is … Continue reading 2 Emotions That Affect Every Business Decision You Make
Sarah Voigtman — February 3, 2019 — February 3, 2019 Free-Photos / Pixabay As a business owner, you might understand the importance of running a regular blog, but the reality of doing so can feel more like running a never-ending marathon. Coming up with fresh blog ideas is one of the most common roadblocks for … Continue reading Creative Blog Topics for Every Month of the Year
Kelly MicKey — January 30, 2019 — January 30, 2019 The first 100 days of a new marketing leadership position can be both exciting and stressful. Whether you are new to your organization or the role, you’ll be tempted to come in and start making changes on Day 1. After all, you’re an experienced marketer … Continue reading The First 100 Days: What Every New Marketing Leader Needs to Know
Larry Kim — January 29, 2019 Follow @larrykim — January 29, 2019 A few decades ago, when you wanted to learn something new it typically meant spending a couple of evenings a week at a local school, taking a photography or bookkeeping class from a bored night school instructor. Today, the worlds of learning and … Continue reading 40 Amazing Places to Learn Something New Every Day
Robert Woo — December 20, 2018 — December 20, 2018 StockSnap / Pixabay Being a Nanoinfluencer (the cool, new way of saying Microinfluencer according to Google Trends) seems like a dream job. You can get paid to create content about what you already like? Finally, all those years of being a Laffy Taffy connoisseur is … Continue reading 5 Strategic Things Every Nanoinfluencer Needs to Consider
70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Nellie Akalp — December 10, 2018 Follow @CorpNetNellie — December 10, 2018 Turning your idea into a business is no easy feat no matter how much you plan—and I’ve done it twice! Fortunately, there are a few ways to make the process less stressful and less chaotic. Here are 10 things every startup entrepreneur should … Continue reading 8 Things Every Startup Entrepreneur Should Do
