Jimmy Rodela — April 12, 2018 Follow @dbjim21 — April 12, 2018 Time and time again, we hear that entrepreneurs are the main drivers of economic growth. Computers, smartphones, automobiles, coffee chains — every product or service conceived is the result of an entrepreneur’s campaign for success. Unfortunately, not everyone is cut for this challenging … Continue reading 4 Things Every Aspiring Entrepreneur Must Do Before Taking the Leap [Infographic]
Deborah Sweeney — April 5, 2018 Follow @MyCorporation— April 5, 2018 Has it been awhile since you last reviewed the content shared on your company social media accounts? Maybe you established your Facebook and Twitter handles a few years ago, but have left them largely dormant since. Or maybe you’re on a tight budget and … Continue reading 5 Ways Every Small Business Can Get Its Social Media Presence Up to Speed
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. Matt Lawson on April 2, 2018 Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different … Continue reading To make every conversion count, count every conversion
Nate Vickery — March 26, 2018 Follow @NateMVickery— March 26, 2018 In today’s hyperconnected world, communication cannot be observed in a vacuum. The rise of sophisticated mobile devices, fast internet connections, chat apps, video messaging tools, and project management platforms has revolutionized the way we interact with each other. The benefits are obvious- the effective … Continue reading This Is How Much Time Your Employees Waste at Work Every Day
Kevin George — March 25, 2018 Follow @imkevin_monk — March 25, 2018 Emails are the way of life. An average email user receives an average of 73 emails every day. And most importantly, there are efforts of multiple people behind each email such as: An email marketer, strategically using clever subject line and optimum send … Continue reading 20 Pro Tips for Every Email Designer to Follow
Shane Barker — March 12, 2018 Follow @shane_barker — March 12, 2018 For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a … Continue reading Every Marketer Should Focus on These 5 SEO Tactics
Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing
Renzo Costarella — March 2, 2018 — March 2, 2018 qimono / Pixabay In startups, money is your lifeblood. That’s why it’s usually top of mind for every entrepreneur, and not for the reasons you’re probably thinking of. Instead they’re worrying about whether they’ll have enough cash for that next big marketing campaign. Or if … Continue reading 3 Financial Questions Every Entrepreneur Should Ask Themselves
Maren Hogan — February 21, 2018 Follow @marenhogan — February 21, 2018 rawpixel / Pixabay Hiring remotely is not for the faint of heart. It requires planning, careful thought and loads of processes and tools that need to be vetted, demoed and managed. However, the benefits of opening up your recruiting process to people all … Continue reading 15 Steps to the Right Remote Hire. Every Time.
