Max Palmer — April 25, 2018 — April 25, 2018 geralt / Pixabay Being a business owner demands a diversity of different responsibilities. You’ll wear an HR hat when hiring and managing employees. Then, you’ll don a financial hat when projecting revenue. After that, you’ll put on other hats for working with clients, generating new … Continue reading 10 Productivity Tools Every Business Owner Needs
Zach Heller — April 23, 2018 Follow @zheller — April 23, 2018 There are times in everyone’s career when we get bogged down in the day to day. When it seems like our to-do list is too long, and too full of tasks that don’t matter. When we feel helpless against the neverending slog of … Continue reading Do One Thing Every Day
Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis
Jimmy Rodela — April 12, 2018 Follow @dbjim21 — April 12, 2018 Time and time again, we hear that entrepreneurs are the main drivers of economic growth. Computers, smartphones, automobiles, coffee chains — every product or service conceived is the result of an entrepreneur’s campaign for success. Unfortunately, not everyone is cut for this challenging … Continue reading 4 Things Every Aspiring Entrepreneur Must Do Before Taking the Leap [Infographic]
Deborah Sweeney — April 5, 2018 Follow @MyCorporation— April 5, 2018 Has it been awhile since you last reviewed the content shared on your company social media accounts? Maybe you established your Facebook and Twitter handles a few years ago, but have left them largely dormant since. Or maybe you’re on a tight budget and … Continue reading 5 Ways Every Small Business Can Get Its Social Media Presence Up to Speed
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. Matt Lawson on April 2, 2018 Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different … Continue reading To make every conversion count, count every conversion
Nate Vickery — March 26, 2018 Follow @NateMVickery— March 26, 2018 In today’s hyperconnected world, communication cannot be observed in a vacuum. The rise of sophisticated mobile devices, fast internet connections, chat apps, video messaging tools, and project management platforms has revolutionized the way we interact with each other. The benefits are obvious- the effective … Continue reading This Is How Much Time Your Employees Waste at Work Every Day
Kevin George — March 25, 2018 Follow @imkevin_monk — March 25, 2018 Emails are the way of life. An average email user receives an average of 73 emails every day. And most importantly, there are efforts of multiple people behind each email such as: An email marketer, strategically using clever subject line and optimum send … Continue reading 20 Pro Tips for Every Email Designer to Follow
Shane Barker — March 12, 2018 Follow @shane_barker — March 12, 2018 For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a … Continue reading Every Marketer Should Focus on These 5 SEO Tactics
