Andrew Gazdecki — February 19, 2018 Follow @biznessapps — February 19, 2018 “How do I know if I have what it takes?” This question plagues almost every entrepreneur – or would-be entrepreneur – at some point in their career. If you really want to be successful as an entrepreneur, you need to invest in … Continue reading 9 Skills Every Successful Entrepreneur Needs
Chris Dunne — February 9, 2018 Follow @FeedbackExpress — February 9, 2018 Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when … Continue reading 5 Pricing Strategies Every Amazon Seller Needs to Know
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success
Paul Keijzer — January 30, 2018 Follow @Paul_Keijzer — January 30, 2018 FotografieLink / Pixabay Not too long ago I wrote a piece on 5 life skills every professional should know. These are the basics that you won’t learn about in college or university but should have in your arsenal of skills to succeed in … Continue reading 4 Basic Skills Every Professional Should Equip Themselves With
Chans Weber — January 25, 2018 Follow @chansweber — January 25, 2018 For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something to be resisted at all costs. Why should a copywriter who is … Continue reading Why Every Copywriter Should Understand SEO
Darleen DeRosa — January 23, 2018 Follow @onpoint_llc — January 23, 2018 Many organizations have a laser-like focus on technical skills—knowledge and capabilities specific to a set of business functions and operations. While technical skills such as programming knowledge or being able to use certain types of software may be important for jobs like … Continue reading 4 Soft Skills Every Leader Needs to Be Effective
Amy Huges — January 19, 2018 — January 19, 2018 It’s a New Year and a reason for a fresh start for some. From making new resolutions, looking for a job change or planning for new activities. Well, the job hunting process is one tough and competitive process. To stand out from the numerous candidates, … Continue reading 10 Resume Trends Every Job Seeker Has To Know To Be Successful in 2018
In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution
Dave Brock — December 14, 2017 Follow @davidabrock — December 14, 2017 There’s the old saying, “Behind every great individual is a great [Insert spouse, partner, mom, dad, family, mentor]. Let’s update this for modern time, we could say, “Behind every C player, there’s a ……..” Hmmm, troubling, isn’t it? But be honest with yourselves. … Continue reading “Behind Every C Player, There’s A ……..”
Chloe Rolph — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Who doesn’t love the honeymoon period of a social ad campaign? You’ve launched and things are fresh and exciting. Your audience can’t keep their thumbtips off your ads. Your click-through rate is soaring… 2.41%… 4.51%… 9.17%?! Nothing can stop us babe. The … Continue reading Why Your Click-Through Rate is Getting Shittier Every Day
