Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
Spencer X. Smith — June 22, 2017 Follow @spencerXsays — June 22, 2017 One of my early clients when I started doing social media consulting was a lawyer in Phoenix who concentrated on helping businesses work through mergers and acquisitions. We met up when I was in town for a conference. “Now that I’ve made … Continue reading 3 Social Media Strategies to Make the Most of Every Conference
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
Julie Chomiak — June 22, 2017 — June 22, 2017 Tuan86 / Pixabay Starting and running a small business is no small feat. Small business owners are constantly juggling priorities and often work late into the night to get to everything done (like payroll and marketing). While it is exciting and challenging at the onset, … Continue reading 6 Productivity Tips Every Small Business Owner Needs to Know
Rick Goodman — June 14, 2017 Follow @DrRickGoodman— June 14, 2017 JESHOOTS / Pixabay Do you control your smartphone—or does your smartphone control you? All of us probably feel like it’s the latter and not the former sometimes, but being too dependent on your mobile device can be bad news—especially when you’re in a leadership … Continue reading 5 Smartphone Rules Every Leader Should Follow
Kristin Hicks — June 13, 2017 — June 13, 2017 Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to make a purchase or sign up for your email list. It’s pretty much a no brainer that you … Continue reading 7 Blog Post Ideas That Will Engage Your Readers Every Time
Chad Reid — June 8, 2017 Follow @thebig3c— June 8, 2017 Melionaire / Pixabay Fight it if you want, but video marketing is here to stay. People consume a surprisingly high amount of video content every month, and with each passing month, your competitors are learning this more and more. There are two reasons video … Continue reading The 7 Types of Videos Every Company Should Produce
Jacob Havenridge — June 2, 2017 — June 2, 2017 Your campaigns are built, the keyword targets are all in lock-step with the messaging, and the click-through rate is through the roof. However, there’s a problem: Your conversion rate is slipping. At this point, some marketers might be pulling their hair out trying to figure … Continue reading The PPC Landing Page Checklist Every Marketer Should Use
Victoria Heckstall — June 1, 2017 Follow @wahmjourney91— June 1, 2017 It may seem crazy to interview for another job when you love the job you’re already in. This isn’t about giving up a dream job it’s about keeping your career moving forward. It’s easy to get comfortable when you like the job you’re in, … Continue reading 6 Reasons to Interview for a Job Every Year Even if You Are Happy With Your Current One
Alan Rita — June 1, 2017 — June 1, 2017 As a discipline geared towards efficient delivery of support services for businesses, facility management has become an indispensable asset for any company on the rise. Its interdisciplinary approach covers topics ranging from provision of space for clients and working crew, services management, building safety, building … Continue reading Facility Management Tools Every Company Needs to Consider
