Tag Archives: Examples

AI in marketing: Examples to help your team today

It’s not a question of ‘if’ AI will deliver value for your team, but ‘where.’ Here are areas and functions to consider. Mike Pastore on March 28, 2024 Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams … Continue reading AI in marketing: Examples to help your team today →

Original Equipment Manufacturer (OEM): Meaning, Examples, and More

Manufacturing

Original Equipment Manufacturer (OEM): Meaning, Examples, and More Brad Anderson / Jul 16, 2023 Understanding Original Equipment Manufacturers (OEMs) Original Equipment Manufacturer (OEM) refers to a company that produces and supplies components, assemblies, or finished products to other companies, which then use these parts in the assembly or construction of their own products. These … Continue reading Original Equipment Manufacturer (OEM): Meaning, Examples, and More →

Email subject line tips and best practices (with examples!) by Digital Marketing Depot

Email Marketing Strategy

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023 Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot →

Why and how to use loss aversion in email marketing (plus 4 examples)

Email Marketing

Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples) →

Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples

Sales Management

Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples Aisha Noreen / 14 Nov 2022 Upsell to Exiting Customer, Strategies Explained: Did you know it costs five times more to acquire a new customer than it does to sell an existing one? Well, as digital marketers, we know the pressure of producing … Continue reading Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples →

Data Warehouse Automation System Meaning and Examples

Data Warehouse

Data Warehouse Automation System Meaning and Examples Adeline Howell / 27 Oct 2022 Data warehouse automation is more complex than robots zooming around your company warehouse, completing tasks. Processes including, but not limited to, design, development, operations, impact analysis, and testing are involved in data warehouse automation systems. What exactly is data warehouse automation? … Continue reading Data Warehouse Automation System Meaning and Examples →

How to create an effective apology email: 7 examples

Email Marketing Tips

Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Kath Pay on October 12, 2022 Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be … Continue reading How to create an effective apology email: 7 examples →

Build Or Buy: Examples Of 2 B2B Growth Strategies

B2B Success

Build Or Buy: Examples Of 2 B2B Growth Strategies by Tony Silber , Staff Writer, May 6, 2022 By some measures, it’s a time of growth and innovation in B2B media — a point that’s partially under the radar, not always reflected in popular media, and nowhere near as spectacular and dominant as the growth … Continue reading Build Or Buy: Examples Of 2 B2B Growth Strategies →

The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)

SaaS Marketing

Alejandra Zilak January 12, 2022 Software as a Service (SaaS) brings a lot of benefits to businesses everywhere — it’s usually lower in cost than traditional software, it saves time since there’s no installation required, and it makes it a lot easier for teams to collaborate, regardless of where in the world they’re working. While … Continue reading The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions) →

11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!)

Website Landing Pages

Céillie Clark-Keane January 9, 2022 I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You … Continue reading 11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!) →