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Jonathan Crossfield April 14, 2021 Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats like Instagram Reels or TikTok. If your video can’t capture the viewer’s interest within a couple of seconds, they’ll likely scroll right past to that funny lip synch gag further down … Continue reading Using Reels to Generate ‘Know, Like and Trust’ (with Examples)
Blaise Lucey March 12, 2021 If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is. Email segmentation simply means dividing your email list into smaller groups of people. You … Continue reading How to Segment an Email List (with Examples)
Kristen McCormick February 16, 2021 Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? … Continue reading 20 Creative Call to Action Examples for Email Newsletter Signups
Kristen McCormick January 10, 2021 Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of … Continue reading Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You
Victoria Taylor December 9, 2020 When crafting eCommerce emails for the first time, you’d think that your email’s most important aspect is the products you show off to your email subscribers. That’s true, but it only accounts for 30% of the email’s success. The rest is science: the subject line, layout, the copy, the use … Continue reading 9 Ecommerce Email Examples & Tips You Should Know to Improve Sales
Nia Gyant October 17, 2020 Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can … Continue reading 15 Insanely Effective Sales Promotion Examples to Win More Customers
Baylor Cherry September 14, 2020 Modern website design is a relative phrase. Some people might think a website designed in 2010 is modern, while others in the web design field have seen so many new things in the past year, that anything pre-2019 is already outdated. The thing we notice most is that modern website … Continue reading 10 Elements of Modern Web Design That Drive Engagement (+ Examples)
Erika Giles September 10, 2020 Knowledge bases! It may sound like a boring topic. Nobody out there describes themselves as the Michelangelo of knowledge bases, after all. (And if you do, please get in touch – we want to meet you!) And yet, with so much information moving online, knowledge bases are more important than … Continue reading The 10 Best Knowledge Base Examples in 2020
Mary Lister September 5, 2020 I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And … Continue reading How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
Victoria Taylor August 31, 2020 Let’s talk about Instagram, IGTV to be precise. About six in 10 Instagram users log in at least once daily. It’s the second most logged-in social media site for daily use after Facebook. Originally IGTV was created to compete with social media channels like YouTube, Tik Tok, and Vimeo. Like … Continue reading 7 Best IGTV Cover Examples & Tips to Increase Your Videos Engagement
