Erika Giles August 24, 2020 You’ve spent hours creating your website, developing content, and building your brand, only to overlook your 404 page. It’s easy to rely on the generic code your host provider offers, but the real question is, should you? Creating a custom 404 page is easy, and a great way to continue … Continue reading 20 of the Best 404 Page Examples Ever (+ Tips to Make Yours Awesome)
10 Examples of Software Development Failure Nate Nead / 20 Aug 2020 Software has become so ubiquitous in our 21st century lives that we often take it for granted. We assume that it’s always going to work when we need it. Or, perhaps even more dangerously, we don’t fully understand the negative repercussions of an … Continue reading 10 Examples of Software Development Failure
Erika Giles August 18, 2020 An important aspect of sales and marketing in today’s market involves driving traffic toward company websites. Your site needs to convert some of that awesome traffic into leads for sales representatives to close deals. A great way to make sure your site is converting prospects into leads is by developing … Continue reading Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)
Brad Smith August 17, 2020 The sign of a good marketer is not wasting any digital real estate. From your homepage to your 404 page, every part of your website should be doing something to help engage your customer. The same rule applies to creating a coming soon landing page. These landing pages can announce … Continue reading How to Create a Killer Coming Soon Landing Page (With Examples!)
Erika Giles August 17, 2020 A website is your virtual storefront or office. It is often the first thing people check when doing research about your business or businesses like yours. This means that you need the best possible website design to pull them in and start building a relationship with them. The more they … Continue reading The 10 Best Recruiting and Staffing Website Examples
Erika Giles August 11, 2020 Ever heard the saying, “never trust a skinny chef?” Well, when it comes to SaaS providers, the saying is “Never trust a SaaS provider with a subpar website.” It should be a big red flag if you’re seeking a company that provides software as a service (SaaS) and one of … Continue reading 20 of the Best Software Website Examples That Drive Sales (2020 Edition)
Erika Giles July 28, 2020 As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. LinkedIn can serve as a valuable tool within your greater content … Continue reading How to Build a Great LinkedIn Content Strategy (+ Content Examples)
Kristen McCormick July 25, 2020 As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take action on whatever you’re offering when the time is right. Just as … Continue reading How to Write Promotional Emails (With Examples!)
Kristen McCormick July 20, 2020 To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. But in order … Continue reading How to Ask for Reviews (With Examples!)
Katy French July 20, 2020 How do you show people what type of employer you are, how you’re making a difference, and why they might want to come work for you? By telling the story of your employer brand. The better you can break down the walls of your company, take people behind the scenes, … Continue reading 10 Ways to Tell Your Employer Brand Story (With Awesome Examples)
