Jeff Previte — February 1, 2020 Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach. What Is Account-Based Marketing (ABM)? The main difference account-based marketing … Continue reading How to Use Account-Based Marketing to Drive Revenue (+ Examples & Softwares)
Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Marc Haase — January 19, 2020 When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to make it less promotional while still bringing in sales. You need to stay in touch with your audience without spamming them. Enter your blog. Blog … Continue reading 6 Great Examples of Brands Using Content in Marketing Emails
Karl Sakas — January 16, 2020 Need to make some difficult strategic decisions? See my 10 step-by-step examples! Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each scenario is unique… … Continue reading Difficult Strategic Decisions: 10 Step-by-Step Agency Examples
Fabio Panzavolta — January 15, 2020 Collaboration is key to solve complex problems. I’ve always suffered from the evident lack of collaboration between people. It’s professionally frustrating when you’ve experienced effective teamwork. Think to the best team you worked with, what were the specificities? How a Scrum Master can help people, teams and organizations to … Continue reading Collaboration by Examples
Michael Ugino — January 10, 2020 Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. In fact, the probability of an existing customer buying a product is 60-70%, versus a new customer, where that probability drops to 5-20%. Often, businesses treat … Continue reading 22 Cross-Sell Examples for Your Ecommerce Store
Rohit Viswanathan — December 5, 2019 Did you know that not only do 70% of people expect a company’s website to include a self-service application, the same percentage of people actually prefer to use a company’s website to get answers to their questions rather than use phone or email. And it’s easy to imagine why … Continue reading 8 Fantastic Knowledge Base Examples to Learn From
Kevin George — November 25, 2019 Follow @imkevin_monk Irrespective of your business size, landing pages help you move people through every stage of the buyer’s journey. But it’s quite frustrating when your landing page fails to roll in leads or bring customers. So, what can be done to get your landing page noticed and actually, … Continue reading Is Your Landing Page Design Broken? (Learn More With Examples)
Mia Jacobs — October 28, 2019 Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals using your product, you’ll create loyal customers for life. … Continue reading Develop a Customer Journey Strategy: Examples and Tips
Kevin George — September 15, 2019 Follow @imkevin_monk — September 15, 2019 Email marketing is a must as it drives maximum ROI for the businesses. Why? 59% of the customers have said that emails influence their purchase decisions. For ecommerce businesses, nurturing this chunk can impact their business and influence their returns heavily. However, the … Continue reading Inspiring Email Template Examples for Ecommerce Industry
