U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone by Karlene Lukovitz @KLmarketdaily, August 17, 2023 U.S. ad spend in connected TV reached a new high of $1 billion per month in June among platforms tracked by Vivvix. The data includes ad dollars spent by thousands of advertisers across two leading free, ad-supported streamers (FASTs), Pluto TV … Continue reading U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
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May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and … Continue reading May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces