Tag Archives: Execs

Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]

Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]