Tag Archives: Executing

Executing a TikTok campaign: Best of the Bot

See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 30, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have … Continue reading Executing a TikTok campaign: Best of the Bot →

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

Marketing Attribution

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models →

5 Steps to Executing a Holistic Full-Funnel Strategy

Sales Funnel

Melysa Chong July 15, 2020 Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether you are selling a product or a service that has a long or short sales cycle, having a holistic marketing plan is important for any campaign to be successful. Planning … Continue reading 5 Steps to Executing a Holistic Full-Funnel Strategy →

Martech enablement series: Part 8 — Executing martech enablement

Marketing Guide

In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity. Peter Ladka on September 26, 2017 Welcome to Part 8 of: “A Nine Part Practical Guide to Martech Enablement.” This is a … Continue reading Martech enablement series: Part 8 — Executing martech enablement →

Executing Email Marketing For Your Business

Email Marketing

Wendy Bryant-BeswickOctober 24, 2015 Email marketing doesn’t need to be a marketing tactic that a business owner stays away from. Take the time to establish a plan. Like all marketing, you need a plan to aid in providing framework and goals. Email marketing can be a very easy way to reach your customers without having … Continue reading Executing Email Marketing For Your Business →

Role of PR in Building and Executing a Content Blueprint

Content Marketing, Sales Guide

Highlights of this article: Importance of Building a Content Blueprint Stakeholders in the Content Blueprint Definition of PR Role of PR in the Content Blueprint Three Recommendations for PR The Content Blueprint I was recently working with a client to help them build a content blueprint for their Revenue Marketing practice. The blueprint entailed identifying … Continue reading Role of PR in Building and Executing a Content Blueprint →