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Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right
Gary Harpst — August 9, 2018 — August 9, 2018 For most organizations executing strategy is one of the biggest problems in business. Recent research on What Employees Say Drives Engagement and Performance found that employees rated Execution Management as the third hardest business practice to implement. Almost every CEO can relate (with emotion) the … Continue reading Execution – The Hardest Part of Strategy
Amity Kapadia — August 7, 2018 Follow @amitykapadia — August 7, 2018 Most savvy marketers today are driven by data. And the numbers don’t lie: eCommerce referral programs work. Having a referral program can help your brand keep up in an industry where word-of-mouth travels far and wide. How far and wide? Well, according to … Continue reading Managing eCommerce Referral Programs: 5 Tips For Successful Execution
Paddy Moogan on July 25, 2018 I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is … Continue reading Smart content execution will net a lot of inbound links
Joshua Sleigh — April 22, 2018 — April 22, 2018 According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool for engaging with digital consumers, but only if it’s done right. Producing high … Continue reading Video Marketing Strategy; The Importance of Effective Planning Before Execution
Craig Padoa — November 14, 2017 Follow @CraigPadoa — November 14, 2017 Free-Photos / Pixabay If you don’t yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and thought leadership pieces. Two articles that recently caught my attention are: The Thought Leader Interview: Cynthia … Continue reading Strategy, Execution And the Role of Leadership
Arik Hanson — August 7, 2017 — August 7, 2017 For years, I’ve listened to experts and thought leaders tell me PR and digital marketing is all about strategy. And yes, sound strategic thinking is important. But I’m here today to tell you that in my experience execution eats strategy for breakfast. jill111 / Pixabay … Continue reading Why Execution Eats Strategy For Breakfast
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017 Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Strategy, Not Execution, Optimizes Content Marketing by Jess Nelson, April 13, 2017 Over-taxed creative resources are a challenge to any content-based communications program. Developing content takes time and, if done incorrectly, can easily eat up marketing budgets while still proving ineffective. Only a third of 2,562 B2B marketers polled by the Content Marketing Institute rated … Continue reading Strategy, Not Execution, Optimizes Content Marketing
Lacy Boggs — January 30, 2017 Follow @blogspiration42— January 30, 2017 There’s a continuum of action for business. (And life, but we’re really only talking business here.) One the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal. At the … Continue reading Are You Focused on Tactics or Strategy? The Goal is Strategic Execution
