Built For The Media-Buying Executive by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2024 It’s interesting to see how smaller companies have branched out, adding focus in order to become a large agency. Crissi Cupak, vice president of products at Skai, has worked for the market intelligence and measurement technology company since 2013, but I … Continue reading Built For The Media-Buying Executive
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
By David Salazar July 13, 2022 Digital pharmacies looking to set themselves apart in a crowded field are taking a page—and executives—from the biggest names in tech. Case in point: SoftBank-backed startup Alto Pharmacy, which just landed a top Amazon exec as its next CEO. Alicia Boler Davis will take the reins of the company … Continue reading Why an Amazon executive just signed on to lead this digital pharmacy startup
By Lorrissa Horton May 30, 2022 When I was growing up, my Filipina mother would always tell me that one day I’d have to pick between career or family. For some reason, I didn’t quite agree with the statement. To this day, it’s been my goal to prove her wrong and find … Continue reading I’m an Asian American mom and an executive. This is what I’ve learned about successful leadership
By Gary Hamel and Michele Zanini April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams
By Melody Wilding March 08, 2022 For one moment, imagine you’ve been assigned to present your team’s quarterly earnings to the executives. And leading up to the big day, you rehearse and prepare. You sign into the conference software early. You test your audio and visual. When the meeting starts however—you feel the … Continue reading How to win a presentation in front of your top executive
Bob Van Rossum December 18, 2021 The way we work has changed drastically during the COVID response. Marketing executives became very good at managing a virtual workforce, with many reporting overall increases in productivity. This has changed the expectation of how much time is needed for in-person work going forward at all levels of the … Continue reading Marketing Executive Relocation Post-COVID: What Has Changed?
Bob Van Rossum November 22, 2021 Much has been written about “The Great Resignation”, so we’re going to pile on with some observations of our own. It’s been reported that nearly half of all full-time employees are either actively looking for or considering a new job search. As the leading chief marketing officer executive search … Continue reading Fact or Fiction? Marketing Executive Search Firm Highlights the Great Resignation
Bob Van Rossum October 22, 2021 Every leader has a way of making sure their team is effective, efficient, and happy. Recently, a leadership style popularized by Amazon has struck the attention of marketing executive search consultants. It’s called single-threaded leadership. This concept sprouted as a way to make sure that all-important projects had a … Continue reading Marketing Executive Search Consultants’ View On Single-Threaded Leadership
Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing
