Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024 As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space
May 02, 2024 Peloton will see mass layoffs and another CEO exit in latest dramatic attempt to right the ship It’s the fifth round of staff reductions at the connected fitness company since 2021 and the second boss exit in recent years. BY Emily Price After surging in popularity during the early days of the pandemic, … Continue reading Peloton will see mass layoffs and another CEO exit in latest dramatic attempt to right the ship
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns. David Dowhan on November 20, 2018 According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial … Continue reading Did the data-driven era miss an exit?
Mandy Edwards — July 21, 2017 Follow @memktgservices — July 21, 2017 Why would I ever need an exit strategy? You may be asking yourself that after seeing the title of this post. In the past six weeks I have been asked that by three separate potential clients while we were meeting. Of course they … Continue reading Does Your Business Have an Exit Strategy?
Personal Branding Blog — April 20, 2017 — April 20, 2017 When you hate your job, you often think about leaving it. But when you are happy with your work putting an exit plan into place seems somewhat bizarre. Nevertheless, smart employees should always be prepared to quit their job tomorrow. The reason is that … Continue reading Love Your Job? Put an Exit Plan in Place.
Ian Dainty — February 28, 2017 Follow @iandainty— February 28, 2017 As the CEO of your company, do you have an exit strategy? At one time I had a consulting company, and part of our business was executive search. And there are a few important details that senior executives look for when they change jobs. … Continue reading Do You Have an Exit Strategy?
by Giles Thomas May 31, 2016May 31, 2016 If you’re an ecommerce business owner and want to increase your conversion rates and profits you’re in the right place. In this post you’ll learn how to increase your ecommerce conversions using exit intent polls and a proven process for optimization. First let’s learn the mindset you … Continue reading How to Increase Ecommerce Conversions Using Exit Intent Polls
by Grant Thomas February 13, 2016 Follow @gsthomas22February 13, 2016 A common yet misleading way to judge a company or website is by checking their monthly traffic. I admit, I do this on a daily basis while perusing the web. Yes, the amount of traffic your website receives is important but it is by no … Continue reading Using Exit Offers on your Site: How and Why Exit Intent Grows your Business
by John Komarek January 2, 2016January 2, 2016 Did you know that 10 to 15% of visitors leaving your site can be saved with an exit popup? Exit intent popup is the message that appears on a screen as soon as a visitor is about to leave a page. It is a conversion strategy that … Continue reading 5 Ways to Make Exit Popup Work Effectively On Your Site
by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
