Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators
The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance. Constantine von Hoffman on November 14, 2023 Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website … Continue reading Acquia acquires tech platform to expand DXP capabilities
OpenAI looks to expand Microsoft partnership, raise funding Radek Zielinski / Nov 13, 2023 OpenAI, the maker of the popular chatbot ChatGPT, is seeking to expand its partnership with Microsoft and raise additional capital from the tech giant and other investors, according to CEO Sam Altman. In an interview with the Financial Times published … Continue reading OpenAI looks to expand Microsoft partnership, raise funding
New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites
Meta, Microsoft Expand AI Partnership by Laurie Sullivan @lauriesullivan, July 19, 2023 Meta and Microsoft announced an expanded artificial intelligence (AI) partnership with the release of the new large language model (LLM), Llama 2, free for research and commercial use. Microsoft CEO Satya Nadella announced the news at the Microsoft Inspire event. It shows a growing … Continue reading Meta, Microsoft Expand AI Partnership
American Express Looks To Expand Program With Seasonal Offers by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2023 American Express continues to build out its Amex Offers program by providing a unique return on investment (ROI) for brands, as business partners have a better chance of their offer leading to a transaction, versus a click … Continue reading American Express Looks To Expand Program With Seasonal Offers
Rivals Google, Microsoft Expand On Role Of Generative AI At Events by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2023 Google and Microsoft held separate events on Tuesday focusing on artificial intelligence (AI) and large language models (LLM). While Google focused its message on marketing at Marketing Live, Microsoft focused its messaging on technology for … Continue reading Rivals Google, Microsoft Expand On Role Of Generative AI At Events
Microsoft Develops Way To Monetize AI Chat, Expand Ad Network by Laurie Sullivan @lauriesullivan, May 8, 2023 Microsoft has designed a way to give publishers, apps, and online services the ability to customize ad experience and increase revenue through investments in chat. An API announced Monday allows publishers, apps, and online services to choose an … Continue reading Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
Amazon, Paramount Advertising Expand Partnership by Laurie Sullivan @lauriesullivan, January 31, 2023 Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform. It also includes the company’s ad-supported … Continue reading Amazon Publisher Direct And Paramount Advertising Expand Partnership
